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August 13, 2018

Google Algorithm Update 2018: What You Need To Know About Google Broad Core Update?

Google recently announced an update to their core on August 1, 2018, and it has left numerous SEO professionals confused about what exactly has been changed aside from the rankings. Google stated that this is just one of the many updates that they do to the core every year, but this left some of the SEO professionals extremely unhappy. There is a lot that you need to understand about what the update is and how you can recover from this update after it is released. What Exactly is Google Broad Core Algorithm Update? There are numerous updates that are released from Google every year when it comes to the core, but they are often named, such as Fred, Pigeon, Panda, […]  Read more
July 30, 2018

5 Easy Step Approach to Building an Online Business

If you are considering starting an online business, then you should think about how you will do that. One of the things that you would need to do is hire the experts in SEO so that your website can jump up in the rankings. Here are 5 steps that can get you closer to that final goal of yours. Steps to Follow Here are just a few of the main steps that you should follow when it comes to starting your own online business, including: Focusing – You might not think it is important, but you need to focus on who you want to serve in the end with your services and products and what you can add in value […]  Read more
July 26, 2018

A Step By Step Guide to Redesigning a Website Without Affecting SEO

One of the things that most people wrongly believe is that once you have done SEO for your website that you don’t need to do it again. Well, this is wrong and this is not at all the case. There are plenty of factions that end up being altered when the site is redesigned, including the pages and codes. This means that if you don’t handle the SEO for these changes properly, then it can have a negative impact on the SEO of the site and the growth in the long run. However, if you redo it properly, then you can see an increase of strength in the SEO for your site. Knowing what you should do after you have […]  Read more
July 10, 2018
Google Rebrands Adwords To Google Ads

Why Google Rebrands Adwords To Google Ads

Google launched Google AdWords 18 years back in the year 2000, as well as Google officially announced that AdWords will be simply Google Ads from 2018. Obviously, this new and advanced brand also created under the new name even it also features new logo in the Google Marketing Platform. Google is also working closely to re-brand AdWords for providing some exclusive features to the users. However this will offer some simplified product to small to large publishers, even advertisers also get benefits from this.  Why Google Rebuilds Adwords? Overall, it is highly useful at all time. When AdWords become Google Ads then Google Marketing Platform also consists of the Google Analytics 360 Suite at the same time it features Double […]  Read more
June 29, 2018
Instagram IGTV

Instagram IGTV – How To Use New Instagram Button

Instagram is one of the most used social networking site launched in 2010. It is a global community having one billion active users. It has recently launched its new feature named IGTV which is a new app for watching long-form videos from the user’s favorite Instagram creators. There is already a standalone IGTV app but the users can watch from within the Instagram app so that the Instagram users can use it from the beginning. The way people watch videos is changing. Teens are now watching 40% less television than they did 5 years ago and 60% more videos on Instagram in just the last year. How the teens are watching videos are changing and what they are watching is […]  Read more
June 27, 2018
Brand Building

Why You Need To Realign Your SEO Efforts and Focus on Brand Building

Your SEO efforts will probably not bring you the expected results if you don’t understand and acknowledge the fact that Google grants a preferential treatment to the brands. Established brands don’t just get better rankings with fewer links but are also allowed to resurface a few weeks after being penalized for misconduct. Smaller brands, on the other hand, need to have twice as many links as required by larger brands to get better rankings. They also don’t ever resurface once penalized for misconduct. This trend of bias and prejudice by Google is increasing and getting prominent over time. The rate of increase is so significant that the only thing you should apparently focus on in 2018 is brand building. Here […]  Read more
June 19, 2018
voice search

Guide to Optimization of Voice Search

There has been a gradual development in the evolution process of the search engines over the decades. These updates, especially updates from Google come up with better features which help the users to make the most from the technologies. The changes pr the improvements which has been brought by Google has not made surfing easier but also has benefited the users with many other features; for example voice search and the introduction of mobile sites. Why has voice search become so popular nowadays? Voice searches have become very popular nowadays. Statistics show that most of the searches made in a day are voice searches. This has mainly happened because of Bixby, Amazon’s Alexa, Apple’s Siri and Google Assistant. Voice search […]  Read more


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