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Google Map Marketing

Google Map Marketing and Optimization Services

What is Google Marketing?

At EZ Rankings, we make it easier for your customers to find you. If you want to generate more revenue for your business, then it’s essential that you boost traffic to your site or place of business. You need to be visible. That means your business should appear on Google Maps. We can make that happen with our Google map marketing  & optimization services. Done right, this type of marketing can generate phone calls along with walk-in traffic for your business. It provides your business with a way to stand out from the rest of the competition, all at a comparably low cost. You won’t need millions in marketing spend. Google maps marketing can help your business listing come up higher in the search engine results page. By using SEO through Google Maps marketing, you can achieve better rank, visibility, and reviews. If you want to know more about how this can help local businesses like yours, read on.

Why is this Essential for the Local Business?

If your business doesn’t show up on Google maps, then you’re missing out on a lot of chances for digital marketing and search engine optimization. Those opportunities can give your company the chance to grow. If you don’t know how to go about this, though, no worries. EZ Rankings provides Google map marketing & Google Map Listing optimization services. Here are some of the things we can do for you:

  • Claim Your Listing

You can claim a listing on Google My Business, which will allow your business to pop up in the SERPs. The information included about your business should be about the hours of operation, customer ratings and the address of your business. Check and ensure that the information provided is current and accurate. That way, you won’t need to worry about losing potential business because of the wrong contact information or address.

  • Develop Branding

One way to generate more sales and conversions is to improve your brand marketing. Our SEO marketing team can help your organization develop high-brand value by ensuring that your content is consistent with your brand’s character and image. Adding more details on Google will improve your ranking.

  • Target Your Audience

Effective Google map marketing & optimization involves targeting specific areas of service in your Google My Business Profile. Determine the towns or cities you serve to find out who your target market is.

How to Optimize your Google Map Marketing (Google My Business Page)

Optimize your Google My Business listing with the following tips. 

  • Clear Introduction

Provide a concise introduction of your company, from the services and products you offer to your stand on issues or your competition. With the right details, you can generate more interest in your business.

  • Add Photos (Photos entice customers)

It shows them what the establishment looks like and that can make a difference in their decision. A few well-placed photos might contribute to their decision to hire your company over your competition, simply because of the added visuals. If you want to improve your chances of getting clients and improving your bottom line, then add photos that give them an excellent impression of your facilities, your products, and brand.

  • Encourage Reviews

High ratings and positive reviews can encourage more sales, better conversion, and increased traffic. At EZ Rankings – Local SEO Company, we reach out to your customers or past clients and ask them for a review or rating. Good ratings and reviews can help your listing get more attention.

  • Respond to Reviews

Respond to positive feedback. Thanking your customers for taking the time to share their comments can encourage more positive comments while dealing with the negative ones can be an opportunity to show that your company cares and takes steps to remedy its mistakes.

Our strategy to Improve Your Google Map Ranking

We can help you make Google Maps marketing an important part of your digital marketing plan. Our strategy includes the following steps:

  • Verify Your Page

If you’ve added your business to Google maps, we’ll verify that for you. Our teams will check your information to make sure it’s accurate and brand-specific.  

  • Add Subcategories

Subcategories are ideal for businesses that have several branches in different locations. These categories represent an opportunity for you to get a bigger share of the local search market within that category, giving you a competitive advantage.

  • Build Niche Citations

These citations are a record of the basic information about your company: which includes your phone number, business name, and address. Publishing your NAP on sources specific to your target market builds location authority, leading to higher Google rankings.

  • Citation Consistency

Volatility causes your rankings to drop. Your NAP citations can lead to volatility if you use too many variations. Be consistent. Use the same text. 

  • Optimize Your Homepage

Experts at EZ Rankings – SEO Reseller Company, can fix your meta tags, description tag, onsite content, and citations to build up relevance and authority. 

These are just some of the ways our Google Maps listing expertise can help. Learn more when you talk to us. 

 

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