There is often a confusion regarding enabling of Adwords either on the Content Network also known as the Display Network or the Search network. However, it is just many of the different other options. There is a slight difference as search network is the term that likely comes to mind when one thinks of Adwords. It is easier think search network as search engines. There are many examples of search partners. The Ads are targeted based on the search keyword users selected during queries. As far as the search network is concerned only text ads can be run on it. On the other hand display network has a giant network of Adsense enabled websites. Thus, the ads appearing while you are watching videos on the internet or reading online newspapers are the Display Network ads. Here is a comparison between the two.
One of the most common forms of PPC advertising services is running advertisements on this network. With such a selection of network, the ads have the eligibility for appearing on the search engine’s SERPs. If one is looking forward to the expansion of reach the targeting has to be extended for including search partners. This is, in fact, the group that comprises search engines that are smaller. It is quite effective incredibly because active searcher is targeted here. Here is where the search network campaigns can be run.
With the PPC Packages, the search engines offer opportunity advertisers for placing ads on a variety of sites throughout the internet. The collection of sites may range from new sites to blogs and many other video playing platforms. Here is when the DN campaign can be run.
With both the networking campaigns discussed in detail, it can be deduced that both are effective and benefits can be derived from both. However, for truly reaping the advantages running campaigns on both can be effective as and when the budget permits. With diligence, each of them must be broken into network-specific separate campaigns.