1. Segregated the proper ratio of keywords to the ad-copies
2. Used the different keywords match type, that fits the keywords Volume
3. Updated ad-copies & Extensions in regular interval of time in order to increase the interaction rate & Relevant Traffic respectively
4. Done proper bid adjustment in order to increase the leads
Low Volume Leads: Maharishi University provides Quality Education along with Placement options to the students in Lucknow. Low volume was our first challenge.
Quality Traffic: Traffic & in-fact Quality traffic was the 2nd major problem when we look into the project.