Geneva School of Diplomacy & International Relations
1. Segregated the proper ratio of keywords to the ad-copies
2. Used the different keywords match type, that fits the keywords Volume
3. Updated ad-copies & Extensions in regular interval of time in order to increase the interaction rate & elevant Traffic respectively
4. Done proper bid adjustment in order to increase the leads
Low Volume Leads: Geneva School of Diplomacy and International Relations is a small, exclusive university institute in the very heart of international diplomacy, attracting students from all over the world. Low Volume was one of the issue.
Quality Traffic & Leads: Quality traffic & Quality Leads was the 2nd major problem when we took over the work.
Low Interaction Rate: "Interaction rate" measures how often people interact with your ad after it's shown to them. It was the another problem client was facing.