Why Google Rebrands Adwords To Google Ads
Google launched Google AdWords 18 years back in the year 2000, as well as Google officially announced that AdWords will be simply Google Ads from 2018. Obviously, this new and advanced brand also created under the new name even it also features new logo in the Google Marketing Platform. Google is also working closely to re-brand AdWords for providing some exclusive features to the users. However this will offer some simplified product to small to large publishers, even advertisers also get benefits from this.
Why Google Rebuilds Adwords?
Overall, it is highly useful at all time. When AdWords become Google Ads then Google Marketing Platform also consists of the Google Analytics 360 Suite at the same time it features Double Click advertiser products. Normally Google Ads will be beneficial because the user will find it more comfortable to convey everything to the consumers across the world. It can be active at any time through a different channel of their choice. Apart from that, Double Click publisher products, as well as the Double Click Ad Exchange, also considered as the Google Ad Manager.
New Options In Google Ads:
The users of Google Ads have capabilities to access the account from the URL ads.google.com. It is the new help center that will be support.google.com/google-ads. Recently Google has made it properly and the company will be retaining the AdMob as well as AdSense brands which are useful for many small websites and also support for mobile app developers. in general, this brand change also marks the end of 18 years of Ad Words branding even it brings a lot of changes in the 22 years of Double Click.
Usually, the advertising software for Google is always related to the great rebranding process. The rebranding of AdWords also brings effective changes in the ad products of Google that also consist of three major brands including
- Google Ads,
- Google Ad Manager,
- Google Marketing Platform
Normally, Google Ads highly help for advertisers to buy on any one of the various Google surfaces such as YouTube videos, searches, ads on display, Google Play app ads, locations listed in Google Maps or other places.
Google offers Smart Campaigns and the Campaigns is also going to be the default mode that also brings effective changes by enabling the advertiser to identify the action and other activities with ease. Even the text as well as the images also optimized by Google Ads by using AI. Overall, it is also considered as the high-end software for advertisers. The rebranding of AdWords to Google Ads offers ultimate benefits; it will be addressable advertising also provided a great way for programmatic buying.
Most importantly, it will ensure more of such actions. Nowadays the Google Marketing Platform is also combining
- Google Analytics 360
- Double Click Digital Marketing
Google also introduced new products namely Display and Video 360 that combines all the advanced features including
- Audience Center
- DoubleClick Bid Manager
- Campaign Manager etc
Even the Integration Center completely ensures marketers to view different ways available for them to connect with the Google tools. On the whole, Google developed programmatic solutions to eliminate all the problems related to the traditional constraints. The rebranding will be highly useful and undoubtedly enable advertisers to experience smart benefits and also improving the results so they no need to pay close attention to product selection.
To know more about how new Google Ads will work, feel free to get in touch with our PPC Services Expert.