What is White Label SEO & How to Choose Prefect SEO Partner

| December 2nd, 2020 | 288 Views

What is White Label SEO

You are going to want to make sure that if you are hoping to offer your clients more services without hiring more employees, then you want to consider working with any white label SEO partner. This means that you would be the one offering the services to your clients while the partner is the one who is doing the work. You should make sure that you know just what white label SEO is and why you should considering outsourcing this work.

What is White Label SEO

The first thing that you need to know is exactly what these white label services are going to be and who will undertake them. The SEO agencies are going to be the ones who are providing them with the work that is done while the other partner will be offering and arranging for the clients. The SEO agency would be doing all of the work and they would be getting the reports that can then be passed on to the end client.

Both of the agencies would be considered partners and one agency is going to be presenting the services for SEO under their own brand rather than under the name of the SEO agency itself. These SEO agencies are going to have experts who are highly skilled, which means that they can offer all of the solutions that might need. They have experts who are experienced and skilled in various departments like local SEO, content, link building, on-page and much more.

When these departments are combined it will ensure that the delivery will happen before the deadline and the end clients are going to get high-quality services. This is a great way to go about working with another expert agency if you don’t want to worry about hiring your own team and if you want to bring in more money.

Also Read: What Does an SEO Company Do?

Why You Should Outsource SEO

What is White Label SEOOne of the main questions that you might have is why you are going to want to outsource all of your SEO services to another agency. There are numerous reasons that you need to be aware of before you can make the final decision about this, including:

  • Lower cost
  • Decisive service
  • Complex
  • Saves time
  • Experience
  • Increased income
  • Deadlines
  • Retention of clients

Lower cost –

If you are working with an expert team, then you are going to find out that this is a way to keep costs lower. If you were to hire your own team, then you would need to spend the time and money on the interview process as well as paying their salary, benefits and much more. If you are hiring freelancers or other companies, then you can easily see how much they are going to charge you to complete the work.

Getting the experts to do the work for you is going to end up saving you money in the long run since you won’t have to worry about hiring your team. Also, you aren’t going to have to worry about spending money behind technology, tools, training and much more. If you want to save money and earn more, then this is a good reason to consider working with the right partner.

Decisive service –

There are many social media strategies that are in the market that can be used to improve your business, but an SEO specialist you know that the right strategy is key. You should be aware that you want to work with a team that has plenty of experience in doing this and they should be able to create and tweak the strategies as needed to fit the goals of the end client.

This would be the right way to get the clients what they need without you having to create a new strategy since the experts know the top ones. They would be able to adjust them easily and ensure that all of the reports are being created and data monitored. Nobody needs to create new strategies for each and every client, but instead the experts would know what should be changed for various goals and industries.

Complex –

You should always make sure that you know that SEO is a complex and intricate industry that takes time to understand. If you don’t have the time to learn it, then you want to work with the right partner that has plenty of experience. The more you are working with an experienced team and partner agency, then the better the results will be and the faster the work can get done.

Saves time –

Also, during the process of finding the right team of experts if you are working with any of the white label agencies or even a freelancer, then it is going to save you time. You don’t have to deal with the process of interviewing candidates and seeing how well they perform in the office. This means that you will be able to focus on other parts of the business that require your attention and that others can’t handle at the same time.

You won’t even have to monitor the work that they are doing since the partner agency would be able to get the work done. They might not even work in the same building as you so you don’t have to worry about making sure they are doing what they are supposed to or keep track of what they are doing. The more time you are saving, then the more you can focus on your own work rather than supervising someone who is doing something you have no idea about.

Experience –

Another good reason that you should work with the experts is because they would have plenty of experience. You want someone who has worked with a huge array of industries in their SEO work over time so they know what needs to be done. Make sure to find out how much experience they have so you can ensure you are creating the right partnership.

Increased income –

Also, if you want to increase your income, then this is the best way to go about it. You can offer the services to your current clients at a slightly higher rate than you are paying for the experts to do the work. This would mean that not only is your partner agency getting paid for their work, but that you are also bringing in some income for your part in the work.

Deadlines –

When it comes to deadlines you aren’t going to want to watch and see if they are going to make it. Before you sign a contract with them see if you can give them a small task and see how they do with meeting the deadline. This would let you know if you feel confident they can do this and if they will find reasons to postpone it. If they can’t meet the deadlines, then consider working with another team since you don’t want to disappoint your clients.

Retention of clients –

If your clients are starting to talk about using one company for all of their services you should definitely consider this. If you are able to offer them all of the services that they might need, then you are more likely to keep them as customers than if you didn’t. This will ensure that you are getting what you need at the same time as your clients without having to sacrifice anything.

Make sure that you know these reasons when it comes to working with the white label SEO agency and how you will benefit from it. It is important that you know what the top reasons are before you even get started and before you start looking at agencies to partner with.

Also, Read: How to Use White Label SEO for Business Visibility?

How to Choose the Perfect White Label SEO Partner

Another thing that is vital when it comes to white label SEO is choosing the ideal partner agency that you are going to work with. There are plenty of factors and criteria that you need to think about before you can make the final decision and you should know what they are. Some of the top factors to think about and use when making the choice includes:

  • Experience
  • Services offered
  • Price
  • Communication
  • Referrals
  • Reports

Experience –

Ensure that you are looking at their experience level and asking them about their earlier work. This is something that you can’t skip over no matter what you if you want to, so make sure to look at it. Ask them to show you some of their reports and earlier data for some clients to see if they can handle what you need them to handle.

If you are working with specific industries, then you need to find an agency that would understand it, especially if it is a niche. Think about whether or not they have worked with other businesses in this industry and if so, then who and when.

Services offered –

Also, you should make sure to ask them what types of services they can offer your clients and what they can do. You don’t want to be hiring them for something that you can do, but you want them to handle the parts that you can’t do or that you don’t know how to do. Make sure that they are offering all of the services that you need to have available for your clients.

Price –

Another thing that you must look at and consider is the price that they are going to be asking for. You should think about whether or not they are going to be charging you hourly, monthly or based on each project. This is important since you want to know how much you would be able to quote the client and what you might be expected to pay them and what you are going to be earning.

Communication –

As you know communication is going to be vital with working with another company, especially if you aren’t in the same building. You want to find an agency that would be easy to communicate with and that would be responsive to the messages and queries that you have.

Ensure that you know how to get in contact with them and how long you might be expected to wait, especially if there is a time difference. You need to know who you should be directing your questions to and what team members would be able to help you with what. Communication is vital, especially when you are working with another team so make sure that you both understand what is required.

Referrals –

Before you decide on any agency to hire you need to make sure that you are getting some referrals. You should ask them the names of the companies and individuals that they worked with before and if you can contact them. You are going to want to ask the referrals what their experience was like and if they were satisfied with the results. You can also find recommendations and feedback online if you can’t find anyone else that is willing to talk.

Reports –

You would also need to find out what types of reports they would be sending to you and if they would be on white paper or not. You should ask them how often they will give the reports and exactly when they would be sent. It is vital that you know how often you would get these reports and how you will get them so that you can show them to your clients at a later date. If they send them to you the reports should be on your letterhead so the clients aren’t confused.

When you know the top factors to consider in choosing a partner for your white label SEO services, then the easier it will be for you to choose. It is vital that you know what these tips are so that you can find only the best agency to work with, so make sure to use these when making your choice.

Ensure that if you are thinking about white label SEO that you know what it is, which means working with another agency or freelancer to get the SEO work done. You should do this because it will save you money, time and energy as well as bringing you in more income and keeping your current clients. You also need to find the right SEO reseller partner to help you with this, so make sure to check out their services, experience and much more before you make the decision.