What is NAP Consistency and Why It is Important For Local SEO
Local SEO practices are quite different from the traditional SEO tactics and in this niche, NAP plays a major winning role. NAP or Name, Address, and Phone are vital details that help customers to find the reached business within their local area.
NAP is a major ranking factor that Google considers while ranking a website on local search terms. If you are new to local SEO and want to know more about NAP, we have you covered. In this article, we will have a look at what exactly is NAP consistency and why it is important for local SEO.
What is NAP consistency?
NAP consistency might sound complicated but it’s not and it’s easier for you to optimize your business for the same. NAP consistency means the accuracy of important business details including Name, Address & Phone number across all the touchpoints.
NAP consistency plays a pivotal role in helping a website rank faster and builds authority among the local business niche.
Also, Read: A Complete Local SEO checklist for 2021
Importance of NAP in SEO?
The three elements of local SEO — name, address, and phone number are the pivotal keys that help customers to reach you within a few clicks. When the NAP is consistent across all the platforms including Google My Business, it improves the website’s visibility.
Be it’s Google My Business, Facebook Business Page, or other local directory pages, the consistent information across all the pages improves brand visibility. It helps in generating higher trust among the users as the information is genuine and accurate.
If your website is relatively new but has all the information accurate, then there are higher chances that it will be visible in the local suggestions of the Google search results. It is only possible because of the accuracy of data present on the website.
It’s a major ranking factor
According to Moz, consistent NAP is a major ranking factor and it helps a business to stand apart from the crowd and attract more visitors to the store. Along with on-page optimization and off-page activity, Google My Business profile with accurate details can help significantly.
Google and other search engine collect and stores these local details to serve the local visitors with better information. If your NAP details are correct and consistent across all touchpoints, the chances of ranking higher go even higher.
NAP gains trust
When the details are accurate, it establishes trust among the customers easily as they can visit your store and interact with you over a phone call. It helps you convert leads in a much better manner. The majority of people first check NAP details, reviews, ratings before visiting a business. And if the details are correct with positive reviews, it’s very likely that they will visit the business and make a purchase.
Among the all local audience, more than 80% of the audience prefers to make a call to the local business for their inquiries. In this case, a business can get significant advantages and generate higher leads as the details are genuine. Customer satisfaction is an important aspect of any business and NAP can help you improve it drastically.
No loss of business leads
Inconsistent NAP details can lead to business loss as customers are not able to connect with the business owner. However, when the details are verified and working, there is no such loss of business leads as they are easy to convert by assisting them over a call.
Many business owners never claim their Google My Business profile and it becomes a cause of ineffective SEO for their company. So, it’s prominent to ensure that you have claimed the business listing and the details are up-to-date to your knowledge.
If you notice that there is already a Google My Business Profile created, then it’s autogenerated by Google. In this condition, you only need to claim that listing and optimize it by filling in all the important details. It will help customers and search engines to know more about your business.
NAP & local SEO go hand in hand
Local SEO is primarily based on these details and both things go hand in hand in terms of bringing more benefits to the business. Even if you are running paid campaigns for your brand, you can still achieve the top positions just by keeping things consistent.
If you are just starting out with local SEO, the first thing you need to do is to make sure you are listed on all the major local listings websites. While creating profiles, do make sure that you have verified them with the same information across multiple platforms. This simple thing will make your local optimization seamless and hassle-free. Once you got all the details right, you can start promoting your business on social media to gain more traction.
It’s an effective marketing
Having a consistent NAP is not less than marketing in itself as Google and other search engines will rank your website higher. Optimizing your Google MY Business Profile can help you take the marketing lead without getting involved in aggressive paid local marketing and campaigns.
Whether you are a startup or a local small company, begin optimizing your profiles with NAP details. Along with this, also create custom landing pages on the website to improve the overall conversion rate. Having dedicated landing pages for services or products help in improving sales by showcasing your testimonials along with it.
Get started with NAP consistency
NAP is an inevitable part of local SEO and it’s here to stay with us forever. If you haven’t optimized your website with accurate NAP details, it’s the right time to get started. If you are shifting your business then you need to make the required changes in the GMB profile to ensure customers can reach you.
If you don’t have an in-house team to manage your local SEO, it’s better to hire a professional local SEO agency. Get started right now and generate a higher user base in 2021 and beyond to scale the revenue.