What Does An SEO Consultant Do & How Much They Charge
You are willing to hire one of the best SEO consultants for your business. There are a lot of things about them that you need to know. What does an SEO consultant do for clients, companies or websites? How they charge money from his/her client? All these questions will be answered in this post for you. So without wasting time, let’s start knowing more about SEO consultants and their pricing.
What Is An SEO Consultant?
An SEO consultant is a kind of SEO expert. But here the word consultant doesn’t only relate to the consultation. Most people think that a consultant just has to consult businesses on search engine optimization and SEO rankings. But in actuality, there is much more than an SEO consultant does rather than the only consultation. A consultant not only consults the businesses about SEO but also performs several SEO tasks to achieve SEO success.
Tasks Performed By the SEO Consultants
Now the questions come about the tasks performed by an SEO consultant in India. What does an SEO consultant do for your business website? Or if you become a consultant then what services you will be providing to your clients? There are many tasks performed by a consultant. Following are some major tasks performed by the them. No doubt there can be many other sub-tasks or other related tasks too. But we are just listing major tasks performed by SEO consultants.
- Making SEO Strategy
- SEO Audit
- SEO Consultation
- Keyword Research & Analysis
- On-page SEO
- Off-page SEO
- Generating Backlinks
- Content Marketing & Optimization
- Measuring SEO ROI
- Preparing SEO Reports
Making SEO Strategy
The major task in SEO campaigns is about making strategies and planning for success. The planning part of the SEO strategy is crucial for any business website. If you hire SEO consultants for your SEO campaign, then he/she will be responsible for making an SEO strategy for you.
Before you make an SEO strategy you will require to audit your website for SEO tasks. In an audit, you will get to know about the SEO errors and flaws in your website. This one is also a major task that SEO consultants perform for clients.
As their name suggests, the SEO consultants consult businesses about SEO ranking, growth, etc. After auditing your website for SEO flaws, your SEO consultant will consult you about what to do next to improve site ranking. There are several ways to improve your SEO rankings on search engine result pages (SERPs). And most of the businesses will find themselves confused after an SEO audit. In such a situation, these businesses will get consulted about the SEO consultants.
Keyword Research & Analysis
Without keywords, you cannot attract organic traffic to your website. Your keywords are going to work as a magnet for your content. But from where you will get highly competitive and result-oriented keywords? An SEO consultant will conduct keyword research and analysis for your business website. The consultant will tell you what keywords you need to target in your content to get the most out of your website.
After getting the list of focus keywords, LSI keywords, primary keywords and secondary keywords, you will need to start working with them. The first step in any SEO campaign is on-page SEO. It is one of the most important and basic tasks that an SEO service provider will accomplish for its client.
After on-page SEO, the next task is to do off-page SEO for the clients. The SEO consultants will perform tasks to improve the site ranking outside of the website.
Generating quality backlinks for the website is also important in terms of authentication and site ranking. Generating high-quality backlinks for the website is also one of the important tasks that SEO consultants perform.
Content Marketing & Optimization
Content marketing is also a part of SEO campaigns. You need to market your content and the best way to market your content is optimized. An SEO consultant will optimize content for your website and help you market it perfectly.
Measuring SEO ROI
The cost of an SEO package is important for the consumer. As a consumer, you need to know what the actual cost is. After an SEO campaign is completed, you will need to measure the return on investment for SEO. An SEO consultant will help you do this too.
Preparing SEO Reports
After accomplishing all the SEO tasks, a consumer or client will need to see the reports. There will be so many reports such as output reports, progress reports, etc. All these SEO reports are prepared by SEO consultants.
How Much SEO Can Cost?
Now the next question is related to the SEO cost. How much will an SEO consultant charge from you? How is all the pricing set for different SEO packages? All these questions are required to know as a consumer of SEO services. Go through the following information to get an idea about it.
Factors That Make Up Final Cost
First of all, you need to know what factors will make up the final SEO cost. There can be many factors, resources and elements. But here we have classified all of them into three major segments.
Resources that you will need for your SEO campaign will decide the overall cost. The resources consist of manpower, software, tools, etc.
Your requirement will decide the charges of an SEO consultant. Whether you need a specific volume of traffic or a specific number of backlinks. There will be different costs for different requirements.
The more time your SEO campaign will take, the more it will become costly. Time is also an important factor that impacts the SEO consultant charges.
Different Pricing Models
The SEO consultants decide their SEO cost or charges with different pricing models. The overall pricing of SEO depends upon different pricing models. Following are the three common models.
Here you will be charged for specific results.
In this pricing model, the charges are according to the time consumed in an SEO package.
This pricing model is based upon the resources. The number of resources used will make up the final cost.
SEO consultants perform almost every task related to SEO. From basic to advanced, these days SEO consultants cover all the SEO tasks. SEO campaigns or packages offered by SEO consultants India, consist of keyword research, backlinks, on-page SEO, off-page SEO, etc. All these tasks are important and compulsory for a better SEO ranking. On the other hand, the cost of the SEO packages or charges of SEO consultants depends upon various factors.