SEO or Search Engine Optimization has become the buzzword of the town. This word has gained prominence more in the era of digital marketing. On the one hand, digital marketing has brought the entire marketplace on the virtual platform reducing the physical boundaries manifold. On the other hand, such virtual space has increased the competition many times. The customers these days have huge options for a particular service or product.
This increase in competition would thus call for competitive intelligence. Since the marketing has shifted to a digital marketing platform, the competitive intelligence also requires the digital edge. This has given rise to competitive analysis tools which provide the business organizations with a clear understanding and analysis of how their competitors are faring in the market. These competitive analysis tools are widely used by SEO service providers in order to help the client business organization in terms of gaining higher SEO rankings.
Competitive analysis is most often referred to as a negative term. But in the business parlance, competitive intelligence is nothing illegal. Competitive intelligence, in fact, helps the business organizations to stay in business. It acts as a method to understand the trends of the industry. The business organizations can understand how their competitors are performing in the highly competitive zone. This also helps in understanding consumer behavior in terms of what the consumers prefer and what attracts the consumer attention.
These competitive analysis tools for SEO help the business organization in tracking the performance and developments amongst the competitors. These tools help in tracking their competitors’ performance in terms of their evens, search rankings, social mentions, contents, and emails. Tracking the performance of the competitors can help the business organizations get lead on new ideas to attract and retain customers and surpass the competitor’s performance in order to reap the maximum profits.
Some of the most popular competitive analysis tools for SEO include:
InfinoGraph: This competitive analysis tool help in racking the competitor trends on social media. This tool helps in getting real-time consumer-brand interactions. This tool further helps the business organization to get a hold of all the latest brands and content available on social media and analyze the social media trend related to the same.
Alexa: This particular tool helps the business organization in tracking the traffic on their website as well as on competitor websites.
Monitor Back Links: Backlinks are the backbone of a successful SEO strategy. While it is important to have strong backlinks for one’s own organization, it is equally important to monitor the backlinks of the competitors in order to perform well in the competitive market. This competitive analysis tool is fairly new in the market but has earned a great reputation in the market because of its adequate and precision analysis.
SE Rankings: This competitive analysis tool helps in monitoring the ranking of competitor websites on various search engines.
SpyFu: This particular competitive analysis tool helps an organization get a comprehensive idea regarding competitor’s keywords for both Adwords and organic searches.
Moat: this is a powerful competitive analysis tool to figure out what advertisements are being played and run for different brands and websites. In other words, this tool is the advertisers’ companion.
Followerwonk: This tool helps the organization track competitors Twitter movements, including competitors Twitter marketing strategies and the complete Twitter profiles of the competitors. This tool further helps the business organization in optimizing its Twitter presence by getting a valid clue from the competitors’ performance.
These are some of the competitive analysis tools used commonly by the SEO service providers. These competitive analysis tools help in providing a holistic comprehensive idea regarding the entire competitive market scenario. This comprehensive scenario, hen helps the organization to develop an optimized strategy to get desired effective results. In terms of competitive analysis tools, since this domain is heavily influenced by technology, the tools and techniques are constantly changing and developing, thus the SEO service provider company needs to be technically aware and sound to incorporate all such changes and developments in order to provide the client organization with optimum results.