Website SEO – A Simple Step by Step Guide

| June 7th, 2021 | 387 Views

When it comes to website SEO services, most new business owners feel overwhelmed because there are so many things to check out. Whether you run an E-Commerce business or have your own business website, there are several things that you need to cover to make sure the site ranks on desired keywords. 

To streamline the complete website SEO services, we have divided it into simple steps that you can follow to optimize your website and start ranking in better positions. In this article, we will explore all the important SEO aspects that you need to cover for making your website fully optimized for search engines and your audience. Even if you are new to SEO, these are the most basic yet fundamental steps that are much easier to execute. 

Keyword research

Once you set up your website after buying a domain and hosting services, the very first thing you need to do is perform comprehensive keyword research. You need to identify the main keywords that the audience is searching for to reach you and your competitors. You can use an SEO tool to run competitive analysis and check the keywords on which your competitors’ websites are ranking. 

Check out the pages, the content, and blog posts to know how they have managed to get the keyword ranked on top positions. While doing the keyword research, try to find such keywords that have higher search volume with lower competition. The benefit of such keywords is that your website can easily rank on them and it will start bringing organic traffic. 

Website’s architecture and navigation

Website architecture that leads to a good user experience is a major ranking factor and search engines pay great attention. The website’s architecture falls in the Core Web Vitals and it has to be seamless. Maintaining a good website architecture isn’t a complicated thing. While developing the website, make sure the users can easily reach a product or service that they are searching for on your website. 

The navigation needs to be as fast and seamless as possible. Focus on creating an accessible menu, create easy-to-understand categories, and maintain the right page hierarchy. If you can link all the important pages with the home page, you can easily pass on the SEO juice to other pages. Make sure to implement structured data on your website to make it easier for search engines to index websites faster. 

On-page SEO practices

On-page SEO is broad and when you are starting out, you can focus on the main things that will bring the highest results. Create unique meta tags for all the pages and blog posts. The meta tags include creating SEO-friendly titles, meta descriptions, and keyword optimization of the page’s content. 

Another on-page SEO practice is creating SEO-friendly URLs for every page. If you are using a CMS like WordPress, then the CMS uses the default URL structure which is not SEO friendly. You can change the default SEO structure and create a custom URL that can include the main keywords. 

Other than this, focus on optimizing the images of the website to improve the loading speed. You can compress the images to reduce their size and optimize them with appropriate alt tags. 

Website’s speed

Website loading speed is a major ranking factor for Google and other search engines. The faster the website loads, the better ranking it gets as the bounce rate reduces significantly. You can use free speed test tools like Google PageSpeed Insights to check whether the website loads faster on both desktop and mobile versions.

As Google and other search engines are focusing on mobile-first indexing, it becomes important to focus on making the website optimized for mobile devices. If you plan to go for professional website SEO services and buy SEO services from an agency, they can help you sort these crucial speed-related  

If you use CMS like WordPress, you will find a lot of free speed optimization plugins that will help in purging the cache and keep the website’s performance faster. 

Plan off-page SEO strategies

Once you get all these things done correctly, it’s time to focus on building a solid off-page SEO strategy to boost your brand’s authority and presence in an organic manner. While you buy SEO services, ask the agency what are the off-page strategies that they will perform on your website to drive relevant traffic and audience. 

Based on the industry you work in, your agency will suggest custom off-page strategies and once you are satisfied with their work, you can buy SEO services to begin the off-page optimization. Having a robust off-page plan is crucial as it’s the foundation for creating a brand authority among the competition. 

These were the basic Website SEO services that you need to focus on. Or if you are hiring an agency, ensure all these points are covered to get long-term benefits from the optimization practices. 

TALK TO OUR DIGITAL EXPERT