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Top 7 Elements of Ecommerce Website Design of 2018


e-commerce web design

Today, the sales from e-commerce account for more than $3trillion, and by 2021, this figure is expected to go higher to about $4.5trillion. Online sales own an enormous market share, and now, since a fair deal of people can always be found connected to their smartphones, no business owner or marketer can completely brush aside the commerce event.

One needs a persistent online presence irrespective of what they are selling. However, the ideal means to do it is by availing an e-commerce portal which can be accessed perpetually round the clock. Whether you are trying to upgrade your eCommerce portal to the recent trends or just coming across this realm for the first time, the below-mentioned tips would provide you the confidence to give an edge to your competitors and meet the requirements of your customers.

  • Mobile-friendly Design

smartphone users

    Source: Gallup

As per an online statistics portal, in the US over the past few years, the rate of smartphone users has increased from a ballpark figure of 20% in 2010 to a whopping 69% in the year 2017. In addition to this, if sources are to be believed, this figure is anticipated to rise to 80% by 2022. Going by this statistics, no business owner can completely avoid this medium. It’s high time that you boost your e-commerce portal to a mobile-friendly version, thus enabling such a mammoth population to shop from your online website.

  • Security and Speed

No matter how attractive your website looks or how much effort you have put into in setting up your channel if the site takes considerably longer time to load, chances are that the users will avoid your website. As per Kissmetrics, about 50% of the internet users look forward to getting a site loaded in 2 seconds. About 80% of online consumers who face speed issues don’t visit the site ever again, and also notify their peers regarding the poor performance of that specific online portal. In order to make the site load faster, carry out a speed test with Google’s Page Speed Tool. Next comes the question of security. For this, consider obtaining the services of VPN that is Virtual Private Network.

  • Increased Video Content

In 2018, video content is in vogue and this phenomenon is nothing new. This popularity of video content came into being with the inception of YouTube. How about using tips and tricks videos on your own e-commerce website? How about illustrating the items by availing of professionally shot video clips which can display them in a far more superior manner?

video content

  • Branding and Personalization

A website design of a high-quality begins with branding features. The more customized an e-commerce channel is, the more communicative it might feel to your consumers. Branding is significant as it might aid you to bolster the identity of your company, thereby rendering it uncomplicated for the consumers to identify you and recognize your brand.

  • Microinteractions

They possess the power to propel the web users to actually communicate. They are a powerful instrument which aid to forge habit loops. Incorporating Microinteractions in one’s ecommerce website can be done by furnishing the consumers with rewards such as an item included in their cart or a simple newsletter signup.

  • Voice-activated User Actions

A fair deal for people already makes use of voice-activated actions when they talk to Amazon’s Alexa, Cortana, or Siri. They are acclimatized to communicating with their gadgets using vocal orders. Going by this phenomenon, we can anticipate this trend to take over the e-commerce arena. Maybe voice-activated online websites won’t be there, however, in 2018, this is indeed a trend to look forward to.

  • Sticky Navigation Bar

This feature will too persist being a key design highlight in 2018. The online users navigate through diverse categories and pages and scroll down to rummage through more items. Keep them hooked to the site and make the navigation procedure smoother an experience by enabling them to gain access to the navigation menus whenever they appear on the website.

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