How To Attract Mobile Users with SEO
More mobile users use search engines than desktops users, to an outstanding degree. Google’s algorithms have started to favor mobile-friendly websites. This implies that poorly rendered and optimized websites will fall in ranking.
It is important to reach and remain on top because the first three organic searches have 60% of all web search traffic. The methods used to conduct SEO catered towards mobile users are actually different, but not too much.
1. Optimize your page speed
Page speed is one of the essential factors in SEO industry. Remove the frustration of a slow-loading page by optimizing your website to load in the blink of an eye. This is especially relevant for mobile-users because there is only so long you can keep their attention without losing their interest. Pages or website that have taken longer than four to six seconds to load have had massive abandonment rates and can be a cause of your potential customer lose. This is the reason you need to ensure that your web page must load faster.
Keeping images to a minimum can help with that speed. Tools can be used to compress the website images and more. Making it mobile friendly already implies that you would be compressing it to make it mostly text-oriented.
2. Google My Business
Google My Business list is the first thing people find upon searching for a business. Solution? Optimize it! This benefits localization SEO and is super easy to set up. This is the page that shows customers address, email, phone number, business hours and ratings. Keep the information on this page up-to-date so that people are not misled or run into dead-ends when trying to contact your company.
Your description of your company is important because the more information you pack in there, the more you broaden your chances of someone typing in those words into the search engine. Photos are a sure shot way to give people an accurate picture and impression of your company. Ask anyone who interacts with your company’s page to leave a review, because more positive reviews give your page rank a boost.
3. Make your site mobile-user friendly
It is important that 60% of traffic on search engines can actually navigate through your website. If it can be easily read, have links that are big enough to click, and look visually appealing, you have already impressed half the people who found your website from the search engine. Options to change the mode from desktop to mobile when the website detects a mobile user is also a very good option.
Basically, the content aligns itself in a compact way so that people can scroll through it successfully. Responsive design is key to attracting and keeping mobile users attention. In fact, it brings them back to the site, increasing your page ranking. Use buttons and lists instead of complex menus.
4. Use the Social Media Funnel
Social media is one of the highest contributors to mobile traffic, taking up 80 percent of mobile users. Make social media pages to strengthen your online presence. A social media page like Facebook, Instagram, the Linkedin page with strong and accurate facts about your company will do miracles to increase your traffic.
Interacting with users also gives way for a better ranking. Likes, comments, reposts or retweets, and sharing increases your online visibility, and hence Google will prefer your site. Social media sites can not only be used to interact with each other but also used for marketing campaigns and advertisements. So you should not avoid social media marketing. It can help in increasing brand awareness, engagement, sales and more.
5. Directory listings
There will be sites that have used your company in their blogs or to provide information with good intentions, but they might get the details wrong.
Reach out to these people and gently tell them to make corrections, and that you appreciate their acknowledgement of your company. Facts that are consistent over other directory listings that mobile users use can help search engines recognize your website.
6. Mobile Keywords
Mobile users tend to use shorter, compact (and oftentimes grammatically incorrect) sentences to conduct a search on their web browser. They are also more likely to let search engines autocomplete their searches. It is easy to conduct analytics to figure out autocomplete suggestions, so much so that there is a game about it. Build keywords on your site around these autocomplete suggestions. These benefit SEO greatly, so it is worth investing time and effort into figuring it out.
7. Your local search presence is important
Google is aware of each searcher’s physical location especially if performed on mobile. Google will only show results that cater to their immediate location.
Make sure to keep your addresses and contact information consistent across websites and directories will establish your local presence and make it easier for search engines find you and also increase your rankings for searches related to your company and its services and products.
Putting a map on your website is already helping it flourish. Local citations helps as well: using local business listings, yellow pages and local newspapers help a lot.
8. HTTP to HTTPS
Make your website secure. Seeing the tiny green lock next to a website URL is already a big plus for many mobile users. Switching from HTTP to HTTPS is highly approved by Google’s algorithms. The “S” in HyperText Transfer Protocol Secure, implies that the information between the browser and website is encrypted.
With paranoia about security online and how easy it is to steal information, users are more cautious about the kind of sites they go to. If they feel safe and confident visiting your site, then Google picks up on that traffic and boosts your page.
Finally, analyze and test your site
Conduct an audit and look at your site’s analytics to understand how users interact with your website. Look at what other pages do better than yours to enhance your page, and what others do worse to know what to avoid doing. Understanding where you lose users and what users like about your page can greatly help in understanding how you need to modify your page.
Another thing you can do is make your company’s number ‘click-to-call.’ You can use rendering tools to see how well your site loads across different devices and set the right tone for your mobile strategy!