In the era of “Penguin,” “Panda,” “Hummingbird” and other enormous Google algorithm updates, winning the search engine optimization (SEO) strategy implies publishing high-quality content that earns links. Yet all the quality content won’t help your search rankings if your site has structural or other technical issues.
SEO advances and progress more when we clean up the messy website. After all, successful SEO is-
1/3rd On-Page Optimization
1/3rd Off-Page Optimization (such as creating quality backlinks) and
a 1/3rd clean site structure that is free of technical errors.
The top concern for SEO professionals is the presence of duplicate content.
Duplicate content is content that shows up on the Internet at multiple places(URL). At the point when there are numerous pieces of indistinguishable content on the Internet, it is troublesome for search engines to choose which version is more important to a given search query. To give the best search experience, web crawlers will once in a while demonstrate numerous duplicate pieces of content and subsequently, are compelled to pick version is probably to be the original—or best.
Duplicate content may also be due to,
At whatever point content on a site can be found at numerous URLs, it ought to be canonicalized for search engines. This can be accomplished using a 301 redirect to the correct URL using the rel=canonical tag or, in some cases, using the Parameter Handling Tool in Google Webmaster Central.
People today use their mobile devices to browse websites. If your site is slow to load or has difficult navigation, visitors will go elsewhere which leads increased bounce rate. Make sure your website loads fast on mobile. Creating separate site such as using a mobile subdomain (http://m.domain.com) leads to additional issues. These have to do with,
Responsive design has a positive impact on Google ranking. It improves the secondary signals like page visit, bounce rate, and visit duration.
When visitors are unable to move across web pages easily, the stay duration on-site automatically decrease. Proper engagement with websites is possible only with good navigation. Google considers this along with crawl ability and technical problems, low authority signs. Useless and non-relevant websites will rank low on Google.
You can increase web traffic to your website with appropriate link building. But when the back links are spam, irrelevant, unnatural, or bad, results suffer. Ideal backlinks should be created-
Only create links related to authority sites and also do cross-linking between web pages which will help Google crawlers get deep into your site.
We all love to use stunning visuals on web pages. Sometimes even these may have a negative impact on rankings. Strong colors and lovely fonts are a part of attractive images. These improve the appeal of the pages. Here remember that Google does not understand the difference between a spectacular and simple image. It will treat both the same. SEO professionals combine CSS, HTML, and web fonts. They maintain the appeal of beautiful images without sacrificing optimization. Text elements may remain within the banner, the ‘live text’.
When using new content, blogs and CMS may get awkward URLs such as “index.php?p=283589″. This is bad for SEO. You lose credibility with your users and most importantly the search engine. The click through rates decreases automatically. One way to improve the situation is use to clean up these dynamically created URL’s and include keywords that describe which is the page all about such as www.ezrankings.org/seo-resellers.html. This will also help the webpage to rank and index easily.
If you are renaming old URL’s make sure you set up proper 301 redirects on the old URLs.
Sometimes, you may need to redirect complete pages to different URL. To direct to the search engine and the users to this new destination, 301 Redirect is ideal. To achieve these people engage expert SEO professionals. Otherwise, URLs and links from the old site will fail to work properly. Users will not be able to find the old pages. They will get 404 errors. To prevent this, Webmasters setup 301 redirects.
Improve rankings and user experience with optimal page speed. You need to do this especially with the following elements on the page,
Increase the speed by taking suggestions from SEO experts. Many tools are available online for testing such GTmetrix and think with Google to help you test and increase your site’s overall speed. Hosting services may also be responsible for slow page loading. Use only the most secure, fast, and reliable services. Shared hosting is only good for start-ups. Large organizations or those expanding, require dedicated servers. This way, the owners can have full control on different website aspects. Improve the website ranking as people visit your site often.
Businesses require a presence on local searches and data structured markup. Otherwise, this is lost opportunity. Advertisements on Yellow Pages, Yelp, Bing, and social media like Facebook are important. They provide data from local searches to users. It is important for the users to find you easily. They will use these search platforms for finding local businesses. Boost your ranking in local search. Users will find you when they search for services in their neighborhood or city. The presence of location specific pages is extremely important for local SEO. Create pages for every business location to benefit from local optimization. This gives the consumers local results. You can also benefit from mobile searches made by the consumer.
Data structured markup and rich snippets improve the click through rate. This refers to current information related to the business below the search results.
The certainty about SEO is that outcomes happen on their own schedule, and that is only the way Results sometimes come later than predicted, mostly if you are taking a softer, lower-risk approach.
Do you need results in few months? Of course, simply move ahead and fix the SEO issues and follow link building strategies… and see what happens.
Need to win in SEO? Make a strong establishment and slowly – patiently – build on it.