How Much Does SEO Cost for a Small Business?
All the small businesses who are ready to go for SEO are worried about the SEO cost. Every business owner wants to know the actual cost. Because they want themselves to prepare financially for the expense of SEO. There can be different budgets by different sized companies. You can make your budget. But still, there will be some conditions. To get better output from an SEO campaign you need to set the appropriate budget. But who will decide the budget amount for you? That is why you need to know the SEO cost in advance. Here we are with the complete information about this topic. So let’s get started to know how much does SEO cost for a small business.
The Average Cost According To Expert
According to the experts, the international market doesn’t have anything fixed for the SEO cost. Some companies spend $1000 every month on SEO and there are also some companies spending more than $50k per month. So it can’t be easily explained how much it will exactly cost you. But according to some surveys, the average cost of SEO for small business can be somewhere from $750 to $2000 per month. And if you take it as one time cost then it will be around $5000 to $30000.
Read This Before You Set The Budget
The amount that we have mentioned above cannot help you figure out the actual cost for SEO services. Because it is just an estimation for the SEO cost for the small businesses. That is why it is important to know more in-depth. Before you fix the budget for your business you need to check a few things. You have to manually estimate your SEO cost. For this, you need to know the factors and things that make up the finalized SEO cost for small businesses.
What Affects The SEO Cost For Small Business?
So here we are with the factors, things, and tasks that will add more value along with the cost to your small business SEO campaign. All of these things are not necessary to buy as a small business while running an SEO campaign. You just have to pick the factors that you need, and it will help you estimate your actual cost.
Small businesses can have different goals for SEO campaigns. The goal is going to decide the actual cost of the SEO campaign. A goal like organic traffic can be cheaper than lead conversions. That is why you need to figure out your goals. Following are some major goals you can choose from.
- Traffic Only
- Lead Generation
Tasks To Be Performed
There are various tasks performed in SEO campaigns. All the SEO campaigns don’t have the same tasks. Sometimes businesses want only backlink generation and sometimes only guest posting. So following are the major tasks performed and they will add up costs according to their value.
- On-Page SEO
- Off-Page SEO
- Technical SEO
- SEO Audit
Type Of SEO Manpower
There are several types of SEO manpower. Whatever type you choose can be useful for you. All of these types of SEO manpower have different values in the market. Along with the value, they have different costs assigned with them. You can choose any of them and they will add costs to your SEO budget accordingly.
- In House Team
- SEO Analyst & Worker
- SEO Agency
Type Of Business
The type of your business is also going to affect the SEO cost for you. We are not talking about the business niche or business model. Whether you are C2C or B2B, it doesn’t matter. But whether you are a local, regional or global business, it matters a lot. Because there are different SEO tasks, budgets for the different business types.
- Local Business SEO
- Regional Or National Brands
- International Or Global Brands
Duration Of SEO Campaign
Time is money, have you heard of this saying? Well, time is also going to add cost to your SEO budget. The more time your SEO team or agency will spend on your SEO campaign, the more money you will have to pay. That is why you need to fix some deadlines with the SEO campaigns, to keep everything under control.
Type Of SEO Campaign
SEO campaigns are of different types. Some SEO campaigns are focusing on providing the results for your small business. While some will be continued for a specific period. Which one you will choose for you, will affect the cost of SEO. Following are the three major types of SEO campaigns.
- Result Oriented Campaign
- Time Centric Campaign
- Fixed Packages
SEO Infrastructure & Tools
SEO tools will be required to run an SEO campaign for your small business. More advanced tools will cost you more. That is why you need to figure out what tools you will require. Because they add a big amount to your SEO cost.
SEO packages can be different for different sized companies. Also, they can differ from country to country. Maybe in Asian countries, you will find it less costly as compared to western countries. But you have to manually calculate the actual cost making up for your SEO campaign. For this, you have to include all the related factors to calculate their market cost.