SEO or search engine optimization has been a part of Online Digital Marketing for quite long. In fact, It is an integral part of digital marketing. To avoid SEO is like limiting the growth of the company from the beginning. The year 2017 is going to be a significant year where consumers will become more stringent and specific regarding what they would like to purchase. It will not be easy to convince the buyer as they will settle for nothing but the best. Hence, it becomes vital to formulate your SEO strategy 2017 keeping in mind what the clients will ask. As a SEO company you need to have answers to the questions raised.
This is a vital question that will be raised by customer across the globe. Most of the customers browse from one website to another in a single day and get disappointed with the similar style of content. The only difference is the change in wording. Well, all the major search engine giants are also sick of the same content everywhere. They will be on the lookout for fresh, informative and interesting content. The year 2016 saw initiatives from SEO consultants to combat the issue. But the outcome was not so great. Customers got stuck with two type of contents – either the same boring stuff or long guides giving instruction on how to, what to, when and where.
Look for SEO companies that offer dense content. Instead of explaining everything in a 3000 word article with low dense words, the one that can explain the same in 300 words with more density per word value, those SEO companies are the one to look out for. The emphasis will be more on word per value than the actual length of the content.
Personal branding will be high in 2017. All those entrepreneurs who have made a long lasting impact on buyers have spent more on personal branding than on any other mode of advertising and marketing. With personal branding you end up creating a personal rapport with the buyers and they connect more with the company. Lookout for a SEO company that knows about branding! Find out what kind of strategy they have in place for branding? Creating brand awareness is vital if you want to create a long lasting impression on the buyers. At the end of the day, consumers go for those brands that they know, trust and believe.
Ask the SEO Company to come up with interesting strategies on personal branding. Coordinate the SEO team with your PR and advertising department. It is one of the most powerful ways to build your business. When you have built your brand it becomes equally easy to get guest posts that help in building customer trust and engagement.
Forget about your company for a minute. Just consider yourself as a buyer. What attracts you most towards a company? Did you say user experience? Well, most of the buyers when they check out a website look for user experience. If they are happy visiting the website, they will refer it to others as well. User experience is a benchmark for the future of your company’s business. If the customers are not happy visiting your website or they do not get the relevant information, they will stop visiting the website. A good SEO company will make sure that the website is user friendly and is at par with the best in the industry.
Opt for a SSL certified website for safer experience for your customers. Moreover, make sure that the website is easier to load, can be viewed from any gadget be it desktop, laptop or your smart phone. Finally the website should offer greater user interaction with user friendly options.
No matter whichever SEO company you are opting for ask them to provide you with sample work. This will clear your concept regarding the company and the kind of service they offer. The year 2017 is going to play a significant role with respect to SEO. Go through the SEO reports of the clients that the company has dealt with. This will give you a fair idea of where you will stand.
Don’t let anything hold you back in the coming year. With competition rising with each passing day, it becomes imperative that you opt for the correct SEO trends to edge past the stiff competition. This can be achieved when you hire the right SEO Company. So what are you waiting for? Go ahead and talk to your SEO consultants today.