PPC Strategy & Trends to Watch in 2021

| February 25th, 2021 | 765 Views

PPC advertising in the current time is one of the most popular tools that is used for marketing purposes. 

Last year, about 65 % of businesses used PPC campaigns in their digital marketing strategy. 

With so much competition going around, you must stay competitive. 

Other than this, you must stay updated with the latest trends of PPC services

In this way, your business would be witnessed by the right target audience. 

Additionally, you would be generating great conversions for your ads. 

So, in this blog, we would cover the PPC strategy & Trends to watch in 2021. Let us have a look:- 

  • Understanding the target audience 

If you want to develop an effective PPC campaign, you must understand your target audience. 

To start, you can take some time to understand your audience. 

For instance, the information they are searching for, the medium of interaction, buying factors, etc. 

Apparently, images & keywords can help you out in reaching out to the right audience. 

Thus, it is essential to understand your audience if you are looking out for a result-driven PPC campaign. 

Also, Read: Core Web Vital: The Next Big Things In SEO

  • Leveraging different platforms 

If you are looking to improvise your PPC campaigns, then you should not wholly rely upon Google Ads search. 

Instead, you should try out different platforms such as Twitter, Facebook, YouTube, and Instagram to get the best results. 

Some of the other platforms that are entering slowly into PPC are Quora, Amazon, and LinkedIn.   

Thus, they are going to play a significant role in PPC marketing in the years to come. 

  • Draft an appealing content 

Content is indeed a king when it comes to digital marketing strategy. 

So, if you want your PPC campaigns to be successful, then you must draft appealing content. 

You need to make sure that your ad’s message is engaging, appealing, and creates an emotional bond. 

  • Automation 

One of the best PPC strategy in the current time is the use of automation. It can help PPC marketers in several ways such as:- 

  • Offering best bidding strategies for achieving different goals 
  • Creating various performance reports 
  • Creation of dynamic ads based on the content of the website 
  • Specifying the CTR of upcoming ads 

With PPC automation, marketers can finish up the task in less budget & time. 

Also, Read: How to Write Engaging Mobile PPC Ads

  • Video Ads utilization 

The use of videos in digital marketing has undoubtedly hiked in the past few years. 

By 2021, it is expected that 80% of the traffic is going to come via Video Ads. 

Additionally, it is seen that people remember video messages in a much better way as compared to text. 

Thus, Video Ads should be a part of your PPC strategy in 2021. 

One of the prominent examples of Video Ads is Instagram stories which is going to grow in 2021. 

  • Voice 

You might not be aware, but many people are shifting from text to voice search. 

As per reports, 50% of the search queries are going to be voice-based by 2021. 

These days, most people own a mobile device, and voice search works in a very effective way with mobile phones. 

Hence, there is an excellent possibility of getting connected to the larger target audience. 

Hence, you should include Voice as a part of your PPC strategy in 2021. 

  • Remarketing 

Remarketing is a technique in which ads are displayed to users who have visited your website or mobile app. 

It stimulates your past customers to come back and make a purchase for the ad seen. 

Moreover, it can certainly help you if you are looking to increase your sales conversions. 

It has become a trend now, and it will boom in the years to come. 

  • Mobile optimization 

In the current time, you would still find websites that are not optimized for mobile phones. 

If you wish to have a successful PPC campaign, you must opt for mobile optimization

  • Ads data hub 

With the Ads data hub, you get a detailed report mentioning how your ads perform on different screens. 

In this way, you can understand the behavior of your customers & their reaction towards the ads. 

  • Smart Bidding 

Smart bidding is a kind of advertising tool through which your ad campaigns can be improved. 

Google Ads provides it, and it makes use of machine learning technology.  

Using this, you can select a bidding strategy to fulfill your business achievements & goals. 

Some of the PPC goals that it can fulfill are:- 

  • Creation of new leads as per cost per Acquisition 
  • Generating better ROI for a particular strategy 
  • Boosting the conversion rate to a large scale 


  • Dynamic search ads 

Dynamic search ads is an effective PPC strategy that you can implement in 2021. 

In this, the content of your website is used to target the ads. Additionally, it also helps out in filling up the gaps in the keyword-based campaigns. 

For generating the dynamic search ads, you can choose the landing pages, web pages, etc. 

You need to ensure that the pages that you select is consistent & content-rich. 

Google does an incredible job in long-tail keyword generation on dynamic search ads. 


In the current world, there is very stiff competition. Hence, you need to put in a lot of effort to stay ahead of the competition. 

Above are some of the best PPC strategy & trends that you can apply in 2021. 

We can assure you that you would get great results and all your marketing goals would be fulfilled. 

We hope that you found this blog informative. Just in case you have any doubts, then let us know in the comment box.