Make Your Brand Visible Online: Brand Reputation Management Tips 2020
Researches indicate that investing in optimized branding helps brands get visibility by over 400%. The coming year will see a more cut-throat and competitive virtual marketplace being evolved which means that brands need to focus proactively and meticulously on online brand reputation management.
What is online brand reputation management?
This is an aspect of marketing that presents a clear image of the brand in the virtual world. Since all business entities are likely to face issues related to customers and other stakeholders at some point in time or the other, reputation management involves handling and addressing reviews and feedbacks that can potentially harm the reputation of the brand online. It is common knowledge that any kind of change in perception of a brand in the online world mirrors into the physical world too.
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In a world where brands need to fight for their space and visibility in the digital and the physical world, can companies afford to ignore their online brand reputation?
No. Companies need to passionately and routinely monitor their reputation in the online world and come with prompt and fast solutions to cause the least damage. Here is a list of tips that marketers need to adopt for 2020 to keep their brand reputation intact and impeccable in the digital world:
A customer is a king is not passe –
it is as relevant today as it was years back. Marketers need to sit up and respect this. Just because we are in the hi-tech 2020, brands cannot afford to forget basics. Reviews and feedback from your customers should be your lifeline – you need to be patient, kind and listen to them. Do not be in a hurry to show brand supremacy and belittle reactions and comments. The right way is to hear out, find out and apologize if it is a sincere mistake on the part of the company. If not, you still cannot tell the customer that he or she is wrong and at no cost can you afford to get into arguments – you need to tactfully and diplomatically handle the situation and come to an amicable solution.
Be prompt –
This always works in favor of averting potential damaging situations. One ideal way is to have a contingency plan or unit appointed – SOPs prepared so that any kind of feed, comment or update that has any flair of negativity towards the brand can be immediately addressed and taken care of.
Be extra careful about the social media accounts of the brand
Let’s face it – there are many out there who gain pleasure from distorting individual and brand images. Trolls on social media are one common example these days. While it is the company policy that marketers should adhere to while reverting to trolls, it is advisable to draw a line – understand where and what needs to be reverted to, the tone of the revert that should be adopted and what just needs to be ignored. Remember, while there may be many who love to create discord, there are few who may have genuine issues with the brand – you cannot afford to dishearten them.
Focus on your online content –
follow SEO techniques with passion and use some of the advanced ORM tools that provide an effective method of managing the online reputation of brands. Using powerful Online Reputation Management tools help brands in proactively monitoring their online presence and address issues at the onset itself. The use of such robust tools needs to be the responsibility of a team that is qualified and experienced in the niche of online brand reputation management.
The negativity of any sort can impact online brand visibility. Marketers need to be emotionally smart to handle such issues to create a credible web presence for their brands.
About Author –
Deepak (SEO Manager) at EZ Rankings – SEO Reseller Company. Love to follow digital marketing trends and new technology update. Our Prime goal is client satisfaction & boost their ROI.