Local SEO helps companies achieve a high ranking for location-specific searches. Standing in 2016, it will be foolish to focus only on Google Places for Business and Google+ Local particularly after the Pigeon update in 2014.
I have listed below five tips that would help all search engine optimizers and business owners get more local visibility this year.
Remember, SEO is not just achieving a top ranking. Your site must have visually appealing images, and use AdWords with locally significant extensions, reviews, and social integrations to get maximum visibility.
Industry experts predict reviews will soon become more important than citations. It becomes easier for your target audience on Google+ community, YouTube, or Gmail contact list, to leave a review when they are logged in.
Don’t neglect custom meta description and schema markup, as they attract more visitors to your site.
Citations are still important as they tell Google where your business is located. For example, 400 citations will tell Google that you are based in the same place, have the same address, and in the same format. You can use Moz Local, a popular tool to add your business details to all relevant citation sources and make sure they are in the same format as your Google listing.
Local SEO means increasing your visibility in your key search results rather than focusing on ranking. You should focus on properties depending on your search terms.