With loads of digital experience which I have gained year on year, it’s important to keep a tab on ever evolving search engine’s algorithms. We, here at EZ Rankings as a team keep brainstorming about these updates and practice all latest SEO trends on client’s website to get improved results.
These all changes also have direct impact to Search Engine optimization strategies we create for our clients. So I just wanted to share few thoughts on what are these current trends of Search engine optimization and favored by Google’s algorithm. Google has now making their search engine smarter year on year and ensure all black hat techniques are banned.
SEO in 2016 is not just about keyword ranking but about making your website suitable for visitor to generate genuine leads and potential traffic.
Some of the main SEO trends in 2016 are listed below:
• Using well Optimized Content
According to current trends of Google search, we should focus on addressing customer’s questions through website content. Businesses need to research about customer needs and should understand what type of content they are looking for. Content is becoming KING in today’s SEO strategy and we need to ensure all content is optimized in correct way using the right set of keywords.
• Mobile-Friendly Website
Since May 2015, mobile optimized website has become a major ranking factor. With world moving to Mobile services, website must be mobile responsive as search engine started to distinguish between mobile compatible website and the one which are not!
• Faster Loading Time, Better Results
Websites with a slow loading time often annoy your visitors and also decreases site ranking other way round. Even Google also recommend improving your website speed and introduces an online tool where one can check their page speed and improve the rating by fixing the suggested issues.
• Local Audience Target
If your business is providing Local services, then you should focus upon optimizing your site to local search directories, Google maps and other local SEO facts. Small time SEO companies miss this trick and they have same strategy for all business.
• Social Content Boosts SEO
In 2016, content from social media platforms such as Facebook, Twitter, Google+ and LinkedIn are gaining more value on the SERPs. Already, 76% marketers are using Social Media promotion of their brands to get exposure and traffics.
• Long Tails Keywords
Since the Google Hummingbird update, instead of chasing rankings for specific keywords in a question, it’s better to figure out the context of a question. Answering questions is vital and would be ideal SEO strategy.
By using videos, you can improve the ranking of your keywords on the SERPs. According to Search Engine Land, videos make up to 64 percent of all internet traffic. So you should grab this opportunity to appear on the first page of search results by showcasing an engaging video.
• Optimize Site for Voice Search
All smart phones are coming with personal digital assistant and it is making people use voice search.Voice search is more convenient, especially when someone is driving or multi-tasking. This highlights the importance of voice search and we need to keep this in mind while creating SEO plans.
Above points will help you to create better SEO strategy for your client and help in driving better ROI from your digital marketing plan.
Please do share your view on trends for better SEO performance in 2016 – 2017