Importance of Image Optimization in Web sites
As websites strive hard to acquire top ranks in search engines, highly efficient search engine marketers are considering nearly all the latest marketing strategies. The most recent addition to this list of unique SEO tactics is Image Optimization. By driving additional traffic as well as providing effective backlinks, Image Optimization qualifies as one of the best ways of making your website search-engine friendly.
There is a common misconception existing in the digital domain. According to many, images do more harm than good for quality websites. The prime logic behind this accusation is that images reduce your website’s load time. However, the reality completely negates this proposition. The problem with load time arises when there are too many photos or images on your website. Other than that, a quality image plays the crucial role in enhancing your website’s overall appearance.
Beneficial Aspects of Image Optimization
Let us embrace a schematic approach and jot down the points in favor of Image Optimization. The major benefits of this SEO strategy include:
- Vibrant, relevant and high-quality images serve as your website’s appearance enhancer. Moreover, it also imparts a professional edge to your websites.
- Images that share relevance to website content are highly successful in captivating the minds of potential visitors. According to reports on current search trends in Google, there has been a dramatic surge of web users opting for image searches for specific content. So, you can well imagine what images can do for your website.
- Images appearing on search results are optimized versions of the entire picture. If that attracts a visitor, the person will inevitably click on its link to view the complete image. It goes without saying that such actions will improve traffic leading to increased conversions.
What Statistics have to Say?
A statistical overview will further support the statements. Reports from Google Universal Search Results suggest towards the presence of images on a whopping 22% of search results. With the appropriate image optimization strategies, Google images are capable of driving 1/4th increased traffic to websites. Hopefully, such detailed accounts on Image Optimization speak a lot about its significance.
Although it is one of the most revered SEO strategies, Image Optimization is no cakewalk. However, it is not rocket science either. Sincere considerations of some of the crucial factors will lead to successful image optimization.
1. The File Name
Determining a unique term or phrase that correctly describes your chosen image. Most of the SEO marketers as well as web designers go wrong in this context and choose to name images generically such as DSC789.jpg.
2. Alt Tags
In most of the cases, the alt-text attribute is ignored by website owners. However, it is one of the most significant aspects of Image Optimization. Incorporating this particular attribute will mean that your website visitors will get to see the image name, even if it is not visible.
3. Text is Important
Yes, it certainly is. Search engines continue to rely heavily on the text surrounding an image for finding its details. Therefore, web designers must take additional care to develop descriptive texts for the image.
With the ever-increasing competition in the virtual world, the time has arrived to try out new ways of optimizing websites. And Image optimization will prove to be an excellent choice here!