How to Use YouTube for Marketing Businesses
The 2014 GDays event was held in the Philippines. It was organized by Google Business Group in Angeles and also supported by Google. Jason Acidre was invited to speak on YouTube for Businesses.
Jason’s tips for effective YouTube Marketing
YouTube has over 1 billion users, with 4 billion video views per day. And moreover, studies have revealed that 70% of YouTube traffic comes from outside the US. So, it is quite obvious for worldwide companies to promote their business on this video-sharing site. It has already proved to be a useful platform for business growth and will continue to do so in the future.
You must create a YouTube one channel and start creating and uploading as many videos as you can. In order to attract viewers, a video must be visually appealing, useful and actionable, and emotionally compelling. Videos can be anything from commercials, animation, webinars, Q&A, reviews, comedy to documentaries and short films to meet your specific business needs.
Your videos must be relevant, popular and high-quality. You should also promote videos through online media blog email list. Each video must have a strong call to action for quick multiple sharing.
You should add annotations to serve as CTAs to promote user activity and generate more conversions. Try to get other industry influencers to share your video, and engage and interact with other YouTube users/publishers to absorb subscribers.