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How To Do Facebook Lead Ads: A Step by Step Guide

| January 22nd, 2020 | 478 Views

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Facebook boasts of more than 2.45 billion monthly active users, making it one of the largest audiences on any social media platform. A few years ago, Facebook Lead Ads were introduced to help advertisers market to these users. Despite the profitability, few people are using Facebook Lead Ads integration appropriately. 

Among all of the ways to integrate social media marketing, Facebook provides the most reach and the best opportunities. The key is ensuring that you set up the campaigns correctly and target the right audience. 

That’s why we will review what the Facebook Lead Ads are, talk about why you need them and show you how to set up a campaign.

What are Facebook Lead Ads?

This tool was designed to collect leads. You effectively gather prospect information from a variety of desktop or mobile ads. When a person clicks on the target ad, they see a pop-up window appear with pre-filled in data. Most of the time, it simply requires that the user confirms the data and you automatically acquire a new lead. It doesn’t get much easier than that.

Use Facebook Lead Ads to collect information at any point through your sales funnel. You can use it to create sign-ups for your newsletter. This works well with both your existing customers and also potential clients.

If you prefer, you can offer coupons and deals, but the majority of automotive marketers find that sharing information on the vehicles is successful. You can also provide maintenance incentives or schedule test drives. 

If you want to create brand awareness, but spend less money than direct advertising, you need to know how to optimize Facebook Lead Ads.

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Setting Up a Facebook Lead Ads Campaign

You can look at some Facebook Lead Ads examples to gain some inspiration. Then, you can follow these easy steps to get started.

1. Head to Ads Manager

Once you get here, you want to click on “Select your campaign objective.” As a tool to generate leads, you will select “Lead generation.”

2. Name the Campaign

It’s time to give your campaign a name. You can also create a split test for budget optimization.

3. Select the Page

Choose the Facebook page you prefer to use for your campaign.

4. Setup the Audience

If you want to have success, you must define an audience. If you already have a saved audience for other promotions, you can select it now. Otherwise, you will want to create a new group. This section is divided into two – the location and custom audience. Custom audiences are the users that you already have details for, such as the phone number, email address and name.

If you want to choose a custom audience, you must have the Facebook Pixel running on the website. If it’s not running, you should get that set up first. 

Now, onto the location. Choose the location for your audience and select the language, gender and age classifications. 

From here, you will notice “Detailed targeting and connections.”

This section allows you to set the rules and target your audience by demographics, behaviors or interest. You can also choose people that have carried out various actions from your page. For example, you could choose to target everyone that has liked your page.

From here, simply click, “Save audience.”

5. Choose Ad Placement

Now, you have to choose where you want the Facebook Lead Ads. You will see two options: edit placement and automatic placement.

The automatic placement allows Facebook to help you optimize the ad for a more extensive reach. Edit placement, on the other hand, gives you the chance to showcase your ad in a specific location.

6. Set Your Budget

It’s time to create your schedule and set your budget. Set a daily budget or one for the overall campaign. It’s generally recommended to start out slow and increase the budget if things start flowing. 

7. Monitor Progress

As with any advertising campaign, it’s not wise to simply set and forget it. Instead, you want to monitor the ROI of your lead ads and watch to make sure that it is effective. If you need to, go ahead and make changes to increase conversions. 

Facebook Lead Ads Tips

Now that you understand the basics of setting up the Facebook Lead Ads, it’s time to discuss some tips. Let’s start with the design.

  • Facebook Lead Ads Design Tips

Make sure you choose the format appropriately. You will have a carousel, video or single image option. Most of the time, it makes the most sense to go with a video or a single image.

Make sure you use a high-quality image that will capture attention. You will also need to create catchy text and don’t forget to include a CTA.

Don’t neglect the lead form. This might be one of the most critical steps of the entire design process. 

  • Best Practices

When you create a lookalike audience, make sure you use real customers. If you create this list from prospects, you will only end up with more leads that are less qualified. What you want to do is build a profile of the ideal customer. 

When you create the form, use the least amount of fields as possible. If you make the form too complicated, people aren’t going to fill it out. Just make sure that you gather the information that you truly need. 

Display your ads at the right time. Try to schedule the ads when your audience is active. 

Make the offers clear. Any offer that you promote needs to be made clear. You want your audience to know what they will receive for signing up. 

Finally, don’t forget to test your campaign. After all, it doesn’t make any sense to pour a bunch of money into something you haven’t proven yet. While Facebook Lead Ads are a strong way to generate more leads for your business, there are times when something just won’t work. 

Just like Facebook Ads, there are times when you won’t see the fruit of your labor, but by following our steps you set yourself on the path of success. 

Author’s Bio: Harry is an experienced writer working for www.aimlogic.com from the last 4 years. He has a passion for writing tech, automobile, entertainment, renewable energy contents, and health product reviews. When Harry is not writing, he enjoys reading books and traveling.

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