How to Create a Powerful and Engaging Website?

| March 17th, 2021 | 500 Views

A website is an efficient tool through which you can easily reach out to millions of customers online. But only a website with perfect design can retain visitors. Further, it can help to convert them into loyal customers. 

You need to keep in mind certain aspects if you are looking to create an engaging website. We would be discussing the same in this blog. Let us have a look:- 

  • Try to keep the design simple
  • Easy & quick navigational features
  • Make a clear call to action
  • Limit the content use
  • White space should be properly utilized
  • Use the colors in the right way
  • Clean fonts should be used
  • Incorporate Videos & images
  • Make a responsive website
  • Section headers should be used

1 – Try to keep the design simple 

The design of your website should be made of a straightforward concept. In this way, users would get the message of your brand instantly. 

They would be able to do so by just having a quick look at your website. 

Other than this, if a website has a functional and clean layout, then it can be loaded quickly. Thus, it can efficiently be used on different kinds of platforms & devices. 

Also, Read: Essential eCommerce Web Design Elements

2 – Easy & quick navigational features 

If you are looking to create an engaging website, then quick & easy navigational features should be present. You ideally don’t want your visitors to waste their time looking out for navigational features. 

If they tend to spend a lot more time getting the information, then navigational features should be redesigned. 

Further, navigational button menus should be standard & instantly visible to the users. In this way, they would feel a lot more comfortable. 

3 – Make a clear call to action 

Call to action plays a significant role as they invite the users for taking steps. For instance, a call to action button would be to sign up for an email newsletter or buy any products. 

It would be best if you designed these buttons so that it stands out from the rest of the elements. Other than this, try to keep the text on the call to action short. 

4 – Limit the content use 

People tend to avoid visiting websites that have a lot of text-based content. They more or less lookout for visual elements to find the solution for their problem. 

Hence, web pages should have the right mix of text and visual content. Also, remove any product displays & ads that are undesirable. 

Try to make a clutter-free web page having text and visual elements. 

5 – White space should be properly utilized 

Whitespace is an essential design element if you are looking out for an aesthetically appealing website. In this, a lot of space is left empty on the web pages. 

This space doesn’t contain any image or text. The intention behind this is to improve the readability of the text. Other than this, white space can help to relieve the stress from the eyes. 

Thus, if a lot of space is left blank, then information can easily be scanned by the user. In this way, users are retained on the website while reducing the bounce rate. 

For instance, Google is a perfect example in which whitespace has been used appropriately. 

6 – Use the colors in the right way 

Make sure that the color that you choose for your website is eye-catchy. But the color should be selected strategically such that it can convey the message of your company’s brand. 

On a website, you will find several essential buttons & interface elements. Thus, choose a contrasting color for the same to catch the attention of the user. 

Lastly, selecting the right color palette holds paramount importance if you create an engaging website. 

7 – Clean fonts should be used 

It would be best if you choose a clean typeface. Other than this, it should help out in reading the information in the right way. 

Moreover, the typeface should be unique and well balanced. In this way, users would be able to read the website’s text transparently. 

Look out for the fonts that are trending in the market. Further, select the one that can match the personality of your brand. 

8 – Incorporate Videos & images 

 If you want to create an engaging website, then relevant videos & images need to be incorporated. These are essential visual elements that can keep the visitors retained on the website. 

Other than this, the bounce rate on the website is also reduced. But, do ensure that there is a right mix of visual and text content. 

While Incorporating the videos, avoid making the website too heavy, or it can have a bad impact on the loading time. So, try to place relevant videos only on crucial web pages. 

9 – Make a responsive website 

Most of the web searches these days are made on smartphones. So, there is a big chance that your target customers would be looking out for services or products using mobile devices. 

This arguably means that the website design should be responsive towards the screens of a small phone. The design should be made in such a way that users can conveniently search for your organization. 

10 – Section headers should be used 

If content-heavy areas are present on the web pages, it can become less encouraging and boring. Ultimately, users would leave the page, and they would go on to some other website. 

So, it is advised that the proper segmentation of the content should be done. Moreover, content can be put with headers such that a structure can be created. In this way, users can easily scan & consume all your content. 

Lastly, large text content should be broken into small chunks such that visitors can go through it quickly. In this way, you would be able to create an engaging website. 

Final verdict 

While you create an engaging website, ensure that it conveys the message of your brand. Other than this, use fonts, colors and all other elements in the right way such that it becomes a lot more engaging. 

Lastly, videos, white spaces and images etc., can help out engaging more users to your website. 

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