How Do You Optimize Your Website for Google Discover
These days all brands will have to start focusing not only on the quality that they use when it comes to the content that they create, but also on the engagement with the audience. This is because Google Discover is being used and you would need to optimize for this and it is close to the social media feed for Google. Earlier this tool had indeed been named Google Feed and it uses cards that keep the viewer up to date regarding the stories that they believe would interest them or you the most.
How Does it Work
There are a few things that you should be aware of when it comes to Google Discover and that include how it works. The feed is created using the browser history for each user that indicates their interests along with machine learning, which marks one of the newest phases in the Google search, which doesn’t require you to do any searching. This feed would give you everything that you are searching for without you having to even do any search at all to see what is happening. This is one of the most popular tools as more than 800 million users are using it.
Another thing that you should be aware of when it comes to Google Discover is some of the recent updates that have changed. Some of the recent updates include:
New design –
They have completely redone the design and emphasized the visual content aspect. This means that each post has a topic header that is clickable along with a Discover icon and when it is clicked on, then the content would be displayed.
Updated content –
Earlier before the recent update most of the content that came up was news, but they have worked on getting different types of content up. They can also pull up different content based on the types of searches you have done recently.
More control –
At the bottom of each of these cards you can indicate if you would like to see less or more of a certain type of content.
While these changes are important, it is also important that you understand how you can optimize your website for this tool. There are many things that you can do to help your site be pulled up on this tool, so make sure that you know what they are.
How to Optimize Your Site
This is one of the largest changes in how search engines are being used these days and you no longer need to have to undertake your own searches to find the topics that are relevant to what you want to see. This also means that SEO is shifting and that means there are new things that you must do when it comes to optimizing your site for this tool. Here are a few things that you would need to think about when it comes to your site and optimization, such as:
Creating Engaging and Quality Content –
It is extremely important that you create content that is of high quality and that is engaging. The content that you post needs to be something that your readers would be able to engage in since that is what the Discover tool is all about. You can use a wide variety of methods to get your readers and leads to engage with you, including shout outs on social media, loyalty perks and even personalization of email marketing.
Use Videos and Images –
Another way that you can optimize your site for this tool is by using both videos and images. You would want to ensure that they are both high quality and that you have a thumbnail image that is also relevant.
Create Evergreen Content –
You also want to ensure that your content is always being changed up and that you are writing longer posts. You want your content to be new and fresh and not something that others have already posted about a lot.
Use Trustworthy Content –
In order to reach the top of the ranks in this tool your content would need to be trustworthy, which is tied to the site authority of your page. This in turn goes back to the quality of your content, which is why using only the highest quality is the way to go.
Numerous Languages –
Also, if you have clients who come to you to read numerous languages, then keep using those since Google Discover can be used in a wide variety of them.These are only a few of the best ways that you can make sure that your site is optimized and ready to be at the top of the Google Discover feed. You need to ensure that you are focusing on only using the highest quality content, including images and more for your site.
There are also plenty of benefits that you would when get you to optimize your site to be ready to use Google Discover, including:
- Higher rankings in SEO
- Running promoted and specific content ads to get more engagement
- Send out high-quality content in your email newsletters
- Promotion of your business and your site
Make sure that you are aware of these so that you can see why this is important to optimize for everything, especially the larger changes in the Google world that would affect where you are ranked.
It is extremely important that you are aware of what is changing when it comes to your website and everything else. You should ensure that you know what you can do to optimize it for Google Discover, which has undergone huge changes. High quality content, like blogs, articles and more are important and you want to write about new topics and not old ones that everyone else has already written about. Also, ensure that you are aware of the changes so that you can figure out how to work everything in for your site without any issues.