Google Penalties: How to Check and Fix?
The penalties of Google’s search engine were created to deter websites from committing ‘disappointment or exploitation.’ Why is this discouraged by Google? By deleting all-important search rankings from a page. One day your website could be highly rated by a lot of keywords across Google’s first list. The next day your website can not even rate with advertised keys after Google calculates the penalty (like your business name). So, it becomes important to know more about all the possible Google Penalties and how to deal with them.
Common Google Penalties and How to Fix Them
Now that we discussed what penalty is and how you would figure out whether you were hurt, look at some of Google’s more famous penalties.
We will resolve super popular penalties such as cloaking or sly redirects and we believe that we’re all good people here. If you want to trick Google by treating your audiences with bogus and spammy content, we recommend changing your direction, adopting a more normal SEO path and concentrating on content marketing.
The two most significant algorithms have been updated: Penguin and Panda. Penguin fines are aimed at websites using the methods of black hat construction.
We won’t speak about the Penguin or Panda or PageRank information very much because their past and details aren’t that relevant. What fines are, and how do you remedy them, we want to clarify.
1. Link Schemes
Connection building is a valuable SEO services effort, and possibly will still be. High-value links to a website increase the PageRank of a Website, which in turn increases the rating of searches. Sadly, some websites take things too far to build artificial backlinks.
How to fix it
Google does not, though, end the (organic search) planet as it assesses a manual penalty against the website for dubious connections.
Google will include a sample list of suspicious connections via the Search Console after you’ve been met with a manual operation. If not, you can use a tool like Ahrefs to pull your backlink profile to view and compare every single link.
2. Thin Content or Scraped Content
We group them because they mean the same thing essentially: your contents are not relevant. With their previously mentioned Panda update, Google first explored the problem of bad content. Thin content is classified as pages or shallow pages of low quality, by Google. Content scraped from another website is content republished for your own sake and without extra value.
How to fix it
The best thing you can do to remove or boost the pages involved is to fix a Thin Content manual operation. Try adding more helpful content if the website is having too much thin content.
Check the website for duplicate material using any SEO tool. Determine thin contents by on-site metrics such as bounce rate and time. Remove or upgrade the pages in question. Ensure 410 or redirect if you delete the page.
Upon addressing the limited material on your pages, ask Google for re-examination using the Search Console tool for re-examination.
Also, Read: International SEO Guide: A Complete Checklist
3. Keyword Stuffing
The keyword stuffing was one of the original “techniques” for SEOs but it’s not relevant now. This is mainly where a website fills a web page with keywords that add little meaning to a website. If you’ve ever seen a site in the footer, that’s keyword stuffing. Believe it or believe it or not, it succeeded. But Google soon caught up with this spammy trick, which was not successful for more than a decade.
How to fix it
There is only one tried and true approach if you want to rank for a target keyword: Have the best available website for that keyword. If you’re going to rate on the Mississippi side for “The best Turkey stuffing recipe” (search volume: 0), better supply this side of the Mississippi with the best damn turkey stuffing recipe.
The fastest way to get rid of all these spammy keywords is to remove all the stuffed keywords and write original and value-adding content on your site. Remove all the stuffed and spammy keywords from your website.
How does a website impact Google Penalties?
Search fines by Google may have a serious effect on organic traffic on a website. If you get any kind of manual penalty, the first thing is to understand why this thing happened and what are the suggestions given by Google.
Understand it, and fix it by taking all the required steps depending on the problem. Once you fix it, you can resolve the issue in the Google Search Console and Google will re-crawl the website. And, once you fix the problem, Google will recover all the losses in terms of rankings or traffic. In a few days or a week, you will notice that the traffic has regained and you are getting more visitors to your site.