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Effective use of Subject Line & Follow ups in Email Marketing

| February 2nd, 2017 | 1224 Views


What is Email Marketing

Email marketing is the process which the organizations use to spread the desired information related to their products and services to the target customers. With help of email marketing message can be sent to a large group of people within a very short span of time. Various companies use this medium to promote their goods and services, to provide special discounts and offers, information about current campaigns, for obtaining feedback and for providing customer service. It is a cost-saving medium by which the message can be easily conveyed to the target customers.

Criticality of Subject in Email Marketing

The main thing that is visible to any person first is the subject line of the email. So it is essential that the subject of the email should create an interest in the minds of readers and they will open the mail. Normally our inbox is just overloaded with all sorts of messages and we hardly pay equal attention to all of them. So it is very important that subject should be very clear, precise, offers a value and should create enthusiasm among the readers so that they find a need to open it. If the subject line is great then it can make a huge difference in spreading the message to people like to read interesting content, which is appealing as well.

The significance of Proper Follow-Ups in Email Marketing

A proper follow up is like an icing on the cake. It can help in implementing the email marketing strategy in a very effective way. It brings the organization much closer to their customers. With the help of follow-ups an organization can thank the customers for using the product and services that it offers, valuable feedback can be obtained and they can be assisted for any queries that they have in mind. So an email marketing campaign is incomplete without follow-ups and once the company has sold a product or service it is essential to provide all the necessary details like first of all thanking the customer, giving all the tracking details with estimated delivery date, asking for the valuable suggestions that they can give to improve the services, the ratings that they would like to give and any doubts which they want to be clear.


When a company is opting for email marketing then it needs to take care of certain other things as well such as the message should be directed to the target audience, timing should be correct, it should have a personal touch, it should tell what the company wants to offer and content should be crisp and  great in value. But without appropriate subject and follow-ups, an email marketing campaign is always incomplete.

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  1. Udit Singh Udit Singh says:

    Nice Information

  2. Priya Priya says:

    Thanks for sharing wonderful guidelineson handling Email Marketing Leads. Will ensure to follow it. Keep writing and sharing.

  3. Shailesh Shailesh says:

    very informative

  4. Kamal Kamal says:

    Great sir. I am sure it’s going to help the viewer. Keep posting

  5. Manoj Gupta Manoj Gupta says:

    Thanks for sharing wonderful guideline & handling Email Marketing Leads

  6. Ashish Ashish says:

    nice information for sharing !!

  7. Akanksha Akanksha says:

    Nice sharing sir. It will help us to grow.

  8. Manohar Manohar says:

    You have shown a lot of way to be successful in email marketing.That,s very nice and effective.Thanks.

  9. Akash Singh Akash Singh says:

    Thank you so much to sharing this wonderful knowledge

  10. Abhishek Singh Abhishek Singh says:

    I want to thank you publicly for your hard work and dedication.

  11. vinay vinay says:

    Wonderful blog!!! I liked the complete article…. great written,Thanks for all the information you have provided

  12. Ram Ram says:

    Very nice written !! Keep it up

  13. Deepak rai Deepak rai says:

    Nice information sir…

  14. Dharmendra Dharmendra says:

    Wonderful blog for Email marketing..

  15. Vivek Sharma Vivek Sharma says:

    Really very helpful stuff sir. Thank you for sharing this to us and please let us have more updates. 🙂

  16. Young Decade Young Decade says:

    I like your post. Thanks for sharing it…

  17. Vishal sinha Vishal sinha says:

    keep it up Tej

  18. aditya aditya says:

    great information about email marketing.. keep writing

  19. Surya Singh Surya Singh says:

    Really very helpful article, Keep writing and sharing.

  20. viraj patil viraj patil says:

    Thanks for sharing valuable information on email marketing.

  21. ashish pandey ashish pandey says:

    Great post and the tips you have shared in the blog are also so useful . Really I like the post and keep on sharing this type of useful information with us.

  22. Sachin Kasana Sachin Kasana says:

    Great Post helpful information about email marketing

  23. Yogita Choudhary Yogita Choudhary says:

    Nice Post thanks for sharing

  24. Gauri Sinha Gauri Sinha says:

    Thank you for sharing this information sir.

  25. Manoj Prajapati Manoj Prajapati says:

    Thanks for the post its good and useful information.

  26. Manisha Bisht Manisha Bisht says:

    Great Sir, thank you for sharing useful information 🙂

  27. Ashok Kumar Ashok Kumar says:

    Really Effective Information About Email Marketing.

  28. Jyotsna prajapati Jyotsna prajapati says:

    Really very helpful article Thanks for sharing valuable information.

  29. kapil sharma kapil sharma says:

    Thank you for sharing this positive information with us.

  30. Ravi Ravi says:

    good one sir keep on sharing this type of useful information with us.

  31. Manoj Gupta Manoj Gupta says:

    Nice information….

  32. Vipin Vipin says:

    very helpful information ,,,,,,,,nice

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