15 Effective Social Media Strategies Should Be Following In 2020
Social media is the more integral part of marketing businesses and remains the most effective and targeted form of a marketing platform to create brand promotions, awareness boosting, and increasing connections. Creating a social media strategy for your business is a good place to start promoting your brands or services to gain popularity and better customer engagements.
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
Set Up Clear Social Media Goals
Social media goals need to be unique to your business and should be lined up close to your company’s wider goals. Marketing objectives may vary depending upon the size of the company, audience, and competition. However, despite industries, potential goals may include:
- To increase brand awareness
- To build a social community
- Driving Traffic to the website
- Lead generation
- Improve sales
Understand your fans and followers by analyzing your data insights on social media. Social media analytics will help brands in identifying demographics, trending topics, and hashtags.
Find Your Target Audience
Identifying your target audience is the time consuming one where most brands fail to meet the expected results. It might feel daunting to start the process without the knowledge of where to start. Identify your target audience with few active measures and some quality research and once you found the target audience, outline them in social media strategy. Brands gain potential audiences through service providers to increase popularity and reputation.
Brands need to identify distribution channels to define their strategies for each social media platform.
Social media statistics provide a wider picture of how brands and people interact, where you can get effective knowledge by comparing data of each social media platform. Research about social media platforms, to identify where your audiences are active and engaging with your brand. This would help you in determining where and how to focus the majority of your business resources.
Content helps businesses prepare and plan for reliable and cost-effective sources of website traffic and generating new leads. Have a content management system to manage your vital parts of content such as content creation, publication, and analytics to maintain effective consistency.
Content strategy with an increase in traffic and leads will give brands the flexibility to experiment with other marketing plans to produce revenue such as social media advertising and sponsored content.
Build a communication plan would enable you to stay engaged with your community. Storytelling offers businesses a great opportunity to emotionally connect with your audience. Build loyalty by solving problems for your community and providing better services.
- Place social sharing icons on your websites
- Insert Website URL on social media channels
- Join social media groups on your niche and begin active conversations
- Track mentions and hashtags to identify who is talking about your businesses and respond effectively.
For any type of business, the audience will be made up of distinct groups. For each group of people, brands need to create a persona which helps them in clearly defining who your followers are. Having an effective audience persona will lead to a clear understanding of customers.
Tailor your social media strategy through insights obtained from audience personas and ensure in planning content creation, marketing campaigns, ad targeting against your goals.
Video marketing has absolutely dominated social media being central to your outreach and campaign efforts. Video production is most cost-effective than ever, you can shoot high quality, 4k effect with your smartphone.
Brands use videos to promote and market products or services, increase engagements on digital and social networks, educate and entertain customers and reach the audience.
- Show behind the scene content to get more personalized
- Turn blog post into live content
- Q&A videos to build a huge level of viral buzz
- Make videos that include news from your organization.
AR and VR effects
AR (Augment Reality) effects- Adds an unimaginable layer of depth to real-life experience. AR lets people buy and try products without even visiting any physical stores, providing them the ability to shop by stepping into a virtual store, where they can try out products and purchase them.
VR (Virtual Reality) effects-A high-quality virtual reality advertisement brings attraction and innovation which gets the audience attracted and fascinated by the appearance of objects in their own reality.
AI and Data segmentation
Artificial Intelligence (AI) is the next big thing and has become the future of a human generation. Traditional marketing includes more time in content creation, managing the content distribution across social media, engagements across various channels. AI takes it further to auto-schedule activities. It automates social media content distributions by automatically including hashtags and shortened links, auto-analyzes activities and extracts results.
- Facebook uses AI to identify visuals
- LinkedIn uses AI for job recommendations
- Snapchat uses AI to track filters in real-time
Chatbots is an automatic responder feature; a human-like chatbot replies to your customers and audiences for any type of queries. The market of chatbots and automation has been a great trend which reduces time and sales efforts, and also increases lead to deal conversions. They are also used for collecting and organizing data and information and reduce overhead costs.
Brands running businesses online should definitely adapt Chatbots feature, to automatically respond to each potential clients which in turn increases trust and brand loyalty.
With the increasing growth in digital media, customers are tech-savvy and trust online reviews as recommendations. Social proofs such as likes, shares, comments, mentions, reviews for any brands are important.
Businesses have become busy advertising and prospects are most likely looking for recommendations or popularity of the product. People have turned to social networks to product purchases than traditional shopping.
Purpose On Each Platform
A social media marketing strategy should document your brand’s purpose on each platform to adapt the content and actions accordingly.
Facebook- Facebook provides a lot of traffic when compared to other networks. Keep your content light and entertaining, since it is geared towards news and entertainment.
Twitter- Focus on trending hashtags and topics. Curation and Retweeting are encouraged on Twitter.
LinkedIn- Professional network where articles, industry data are shared.
Instagram- A well-suited platform for visual branding. Pictures, Videos, are mostly encouraged
Pinterest- Most users look for inspiration. Also a visual branding platform.
Influencers offer a great benefit for brands, including a relatively high earned media value. Social media influencers increase social media ROI by building trust among the audience, attract qualified leads, convert a customer to the client. Influencer status updates are more visible to a wider audience, as customers search for products and services they are more likely to encounter your message.
Businesses need to expand their digital campaigns to include social media influencers to increase revenue. For example, If an influencer markets your brand, you need to know how the influencer followers reacted through insights so that you can target them or make adjustments accordingly.
Check Out Your Competitors
Monitoring around competitor’s activities and updates within your niche are important in social media strategy. Understanding your competitors and how they interact with the audience will gain a better understanding of your market.
People engaging with your competitors are clearly interested in their product, which in turn they would also likely be interested in your brands too. This would help you in understanding which particular industry key terms are trending and how competitor’s strategies are changing over time.
Measure your performance with specific tools at every step of your marketing campaign to know you are on the right track.
Audit Your Metrics- Audit your metrics from each social media channel to see where and how you have generated leads, drive traffic for your website, and increased conversions.
Align your metrics obtained with the goals you set each month to ensure key terms that are engaging and fill gaps to find better results. The higher number of shares and likes of a particular campaign looks encouraging, ultimately you need to ensure every campaign is achieved its specific pre-defined objective.
Access Your Result And Optimize- Analyze your efforts continuously to know how one campaign did best over another. Always have a bird-eye view of your social media activity to identify your top-performing content and fine-tune your campaigns accordingly.
Monitor the metrics behind your campaign in real-time allows brands to make fine adjustments to your social media marketing strategy which generates better results.
A New Year is often a time we create goals, will always be an exciting year with planning and preparing a business strategy. Social media marketing will not remain the same as it is now. What is considered as a trend now will be obvious tomorrow. There is no better time than now to craft a social media strategy that would focus your marketing initiatives and get clear ROI based goals.
Review your previous analytics and data’s of your marketing techniques to identify what realistic goals should look like for upcoming social media strategy.