Ecommerce Marketing Tips & Guide From the Experts

| May 18th, 2021 | 117 Views

Ecommerce industry is booming and more sellers are coming online to grow their customer base and make more profits. To stay relevant in the market and thrive online, businesses need to have some groundbreaking ecommerce marketing tips shared by one of the eCommerce SEO experts that will give them an edge. 

If you are new to Ecommerce or you are already running a business, we have you covered. We have gathered the best marketing tips that will help you scale the business and grow customers seamlessly. On this note, check out these tips and start implementing them.

1. Google shopping ads

Google shopping ads are an effective way to stay ahead of the competition and present your products in front of the customers. With these ads, you can quickly reach customers fast regardless of whether they search from desktop or from their smartphones. According to several reports, Google shopping ads are the most cost-effective way to gather new customers and upsell products. 

If you use E-commerce platforms like Shopify or WooCommerce, it’s important to have these ads and land users on the dedicated product pages. It’s the easiest way to advertise several products to potential customers and grow sales. 

2. Structured markup language

Google and other search engines are emphasizing structure markup language more than many other things. To make your marketing strategies more efficient, it’s important to get the structured data right and optimized as per the search engines. Having an optimized structured markup helps search engines to understand the website better and rank faster. 

Several plugins are available online that generate structured markup for free. Once you make the structured markup, you can also validate it using Google’s free Structured Data Testing Tool. We can call it a technical ecommerce marketing tips shared by one of the eCommerce SEO experts that will help you take the lead in the market. 

3. Optimize for voice search

Voice search is the future of 2021 and beyond you have to prepare your online store for this disruption. The number of people doing voice search is exponentially growing and the numbers will surge even more in the upcoming time. To leap into the market, you need to optimize your product pages, category pages for voice search. 

Be it adding FAQs to product pages, or optimizing the content with contextual queries from users, there are several ways that you can pick and optimize your website. The voice search has gone beyond only asking outside temperature or upcoming schedule. 

4. Website speed matters

The next most instrumental top to grow your E-commerce business faster is to focus on website loading speed. Compared to normal websites, E-commerce websites have more high-resolution images, more graphics, and decorative elements. All these things compromise the site’s speed and the competitor outperforms in no time. 

For avoiding losses, make sure your site loads faster on both desktop and mobile devices. An average user bounces off from a website if it takes more than three seconds to load. You can use Google’s free PageSpeed Insights tool to check the speed and the improvement suggestions to increase the performance. 

5. Include product videos

High-resolution images are not that efficient in converting leads and you need to go the extra mile to make the purchase happen. In 2021 and beyond, video marketing is going to be the biggest strategy for all industries. To gain an edge over competitors, make a professional video for every product that explains USPs to the customers.

By doing this, customers become more confident in buying the products as now they know how it actually functions and what are the main USPs. If you don’t have an in-house video team, you can also hire a video-making company to do it for you.  Or consult with ecommerce SEO experts.

6. Influencer marketing

Influencer marketing is among the most profitable and revenue-driven marketing strategies that you can pick. Customers trust their influencers and it’s easier for them to promote the products in a subtle way to boost sales. By investing in influencer marketing, you get direct access to the loyal fan base of the influencer that they have built over years. 

Compared to other marketing tactics, influencer marketing can bring faster results and it also improves your business’ authority in the market. 

7. Promote user-generated content

Build your online authority and promote your brand with user-generated content. Your site must be receiving multiple positive feedback from customers. All you need to do is to take the feedback and promote it on various social media platforms. Only user-generated content has the power to attract more customers because it generates trust faster. 

8. Optimize for local search

Even if you are selling your products globally or in multiple cities, it’s a smart idea to go for Ecommerce SEO as it has several benefits. By optimizing your business website according to local SEO, you can boost regional sales by coming into local search and Google My Business profile. You only need to perform the basic local SEO to accelerate your overall SEO efforts.

9. Personalized Emails

Email marketing is among the most profitable forms of revenue-generation marketing tactics that offer excellent ROI. You can take advantage of several incidents to send personalized promotional emails to customers. It may be cart abandonment, product back in stock information, promotional offers, or special discount offers — the opportunities are endless. People do read promotional emails, but they need to be to the point and value-driven. 

10. Accelerate your blog section

The majority of E-commerce business owners overlook their blog section and they never publish blogs and useful articles to help their customers. By pushing regular content, business owners can build trust by adding more value to their buying process. 

You can upload blogs related to ‘how-to’ and USPs of the products you are selling and add buy links with proper CTAs. Selling products through storytelling always works when the content is compelling and value-driven.

These were the most powerful E-commerce marketing tips shared by eCommerce SEO expert that you can use to grow your business seamlessly. Try these tips one by one to see the surged traction and improved sales. It’s important to be ahead of the competition and these tips will help you take the lead. 

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