I have been into Digital Marketing for almost 10 years now and feel that the trend for digital marketing is not just about challenges & generating sales but making the best use of opportunities to build up a relationship with your clients which in turn helps in generating bigger opportunities in the long run.
In the competitive Digital world, you need to be
visible, employee centric & customer-centric to stay ahead of the Marketing Trends. It is very important to determine the key objectives and goals for a business to succeed.
To support the effort, we are listing ten marketing tips, which will help in increased sales and build loyal customers.
1- Target Audience- Lot of company’s waste time and money in targeting wider reach. You need to identify the core target market, competitors of the area. Your strategy should be to optimize locally first and then globally.
2 – Setting a Budget: Based on the objective like if it is for branding or generating sales leads you to need to define a budget and track the Return of Investment. After every campaign, an analysis needs to be done of its success and based on the results strategy planning needs to be done to ensure best results for future.
3 – Strategies to Price Effectively: It is important to do market research and understand competitor pricing. Customers are looking for results, so make sure you deliver value for the cost.
4 – Rewarding Clients: It takes lot of hardship to convert a lead to sale. Rewarding customers for their loyalty is the best way to build up relationship with the clients and earn more sales.You can offer some freebies or discounts to your clients for their loyalty & trust in availing your services. Check base with your clients on a regular basis if they need any kind of further assistance and how you can be of help to them.
5- Build Customer Relationship: To ensure a personal touch, you can send out b’day greetings to your clients and have some informal discussion once a month which will help in building up the relationship with your clients. Normally, we remember clients on payments or invoicing date, which should not be the case.
6 – Listen to your Customer: Be a listener by trying to understand client objectives & This will help you bring out the best solution for client needs. You can have successful case study ready, as it will help you display to the potential new clients the challenges faced and the results you have achieved for your key clients through your efforts.
7 -Make Best use of Employees & Educate Client: It is very important to consult the clients, educate them of the challenges, benefits and how you can add value to their business.For this the employees needs to be trained so that they are knowledgeable and efficient enough to guide the clients in the right direction. Quality of your employees is the biggest asset in helping keep your customers happy and loyal.
8 -Cross Selling: Ensure you do proper audit of your client business and pitch them for areas where they are losing out opportunities to the competitors. One customer well taken care of will be better than $1000 spent on Advertising.
9- Press Releases & Newsletters- Core objective of every company is similar to make the customers aware of the company products and services. For any new launch, participation in events make sure to write a Press Release and syndicate it online. Newsletters is again a best way of keeping in touch with your customers and keeping them ahead of the new Digital Marketing Trends, company’s growth etc
10 -Be Transparent: Happy customers result in repeat buys and quality referrals so we need to be transparent with our clients. Word of mouth is still the best method of increasing a brand presence and increasing sales
Above techniques will help you increase sales from your client and help in driving better ROI from your digital marketing plan.
What techniques do you think are helpful? Feel free to share what works for you.