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Digital Marketing Trends That Will Help To Increase Sales

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Digital Marketing Trends That Will Help To Increase Sales

Sales Trend

I have been into Digital Marketing for almost 10 years now and feel that the trend for digital marketing is not just about challenges &  generating sales but making the best use of opportunities to build up a relationship with your clients which in turn helps in generating bigger opportunities in the long run.

In the competitive Digital world, you need to be

visible, employee centric & customer-centric to stay ahead of the Marketing Trends. It is very important to determine the key objectives and goals for a business to succeed.

To support the effort, we are listing ten marketing tips, which will help in increased sales and build loyal customers.

1- Target Audience- Lot of company’s waste time and money in targeting wider reach. You need to identify the core target market, competitors of the area. Your strategy should be to optimize locally first and then globally.

2 – Setting a Budget: Based on the objective like if it is for branding or generating sales leads you to need to define a budget and track the Return of Investment. After every campaign, an analysis needs to be done of its success and based on the results strategy planning needs to be done to ensure best results for future.

3 – Strategies to Price Effectively: It is important to do market research and understand competitor pricing. Customers are looking for results, so make sure you deliver value for the cost.

4 – Rewarding Clients: It takes lot of hardship to convert a lead to sale. Rewarding customers for their loyalty is the best way to build up relationship with the clients and earn more sales.You can offer some freebies or discounts to your clients for their loyalty & trust in availing your services. Check base with your clients on a regular basis if they need any kind of further assistance and how you can be of help to them.

5- Build Customer Relationship: To ensure a personal touch, you can send out b’day greetings to your clients and have some informal discussion once a month which will help in building up the relationship with your clients. Normally, we remember clients on payments or invoicing date, which should not be the case.

6 – Listen to your Customer: Be a listener by trying to understand client objectives & This will help you bring out the best solution for client needs. You can have successful case study ready, as it will help you display to the potential new clients the challenges faced and the results you have achieved for your key clients through your efforts.

7 -Make Best use of Employees & Educate Client: It is very important to consult the clients, educate them of the challenges, benefits and how you can add value to their business.For this the employees needs to be trained so that they are knowledgeable and efficient enough to guide the clients in the right direction. Quality of your employees is the biggest asset in helping keep your customers happy and loyal.

8 -Cross Selling: Ensure you do proper audit of your client business and pitch them for areas where they are losing out opportunities to the competitors. One customer well taken care of will be better than $1000 spent on Advertising.

9- Press Releases & Newsletters- Core objective of every company is similar to make the customers aware of the company products and services. For any new launch, participation in events make sure to write a Press Release and syndicate it online. Newsletters is again a best way of keeping in touch with your customers and keeping them ahead of the new Digital Marketing Trends, company’s growth etc

10 -Be Transparent: Happy customers result in repeat buys and quality referrals so we need to be transparent with our clients. Word of mouth is still the best method of increasing a brand presence and increasing sales

Above techniques will help you increase sales from your client and help in driving better ROI from your digital marketing plan.

What techniques do you think are helpful? Feel free to share what works for you.

21 Comments

  1. Rajive says:

    Great insight…

  2. TJ says:

    Usefull marketing tips.. Keep sharing

  3. Some very good pointers for digital marketing professionals! Well done!

  4. Sam says:

    Really helpful and most importantly you have covered all the current trends, I’ve started following your blog feeds to get more from you to formulate our digital marketing strategy.

    Keep on writing such posts.

  5. Abhi says:

    Really, these are very useful and effective marketing tips. Thanks for sharing your experience with us.

  6. Rakesh says:

    Really it will help a lot for beginners to know how can you get more clients on board. Nice Job!!

  7. jitendra says:

    Thanks for sharing such vital information. Looking forward to your future post

  8. vishal says:

    great Priyanka, blog is really very helpful and it gives point to all the newbies and also us to learn…Keep it up…

  9. Rajan says:

    Nice blog it’s really very helpful for business development.

  10. Madhukar says:

    Very impressive.

  11. anil says:

    thanks for sharing such informative and useful marketing tips. Really these points will help for business development .
    Nice job done by you.

  12. Lipika Sircar says:

    Awesome advice for business Strategy. (Y)

  13. Meenakshi Singh says:

    It is really very helpful for those who are in Digital marketing and want to increase their bussiness in a smooth way. Thanks for sharing it.

  14. Manoj Yadav says:

    Nice one. It is really very helpful for digital marketing people. Thanks for sharing it @priyanka sen

  15. Pramod kumar says:

    Great insight.. very informative blog. Keep posting.

  16. Jake Rigdon says:

    Great article. Steps 5-7 are what I’d like to think of as “new-school” thinking, meaning, this isn’t the way we used to interact with clients.
    The client-employer relationship has always been vitally important, but you’d never do things like send them a “happy birthday” email in the past, or try to educate them. Companies kept things super professional, only checking to see if the client was pleased.
    But these days, forming a more personal bond can make-or-break a company’s bottom line.
    Our own company, Syd Writing Services encountered this not too long ago. We were experiencing a few difficulties with our brand-new administrative website, and beta testing took much longer than anticipated. Most clients would have told us to take a flying leap or that they didn’t want to use our admin site anymore, but not this client. We’ve had a personal relationship with this client for over five years now — we know each other’s kids, we chat after work — so there was never a question as to how this would unfold.
    We eventually cleared up the hiccups with the admin site, gave them a discount for their patience, and everyone is happy.
    Here’s a thought on a potential topic for a future blog post: 5 Tips for Keeping Overseas Clients Happy. You could talk about how those relationships between client and employer are different when dealing with other countries — this is really important in today’s global market.

    Great read!

  17. Great article. Really very helpful for the growth of digital marketing……..

  18. Shakti says:

    Short and practical! A Great read.

  19. continue reading says:

    Outstanding weblog here! In addition your web website rather a whole lot up rapidly! What host are you employing? Can I get your affiliate hyperlink for your host? I wish my web site loaded up as fast as yours.

  20. manjari says:

    Nice Post Priyanka. Thanks! It’s actually helpful.

  21. […] this article, I have listed seven main tips that you need to follow to increase your sales strategy in […]

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