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Digital Marketing for Fashion Ecommerce Brands – Making Online Business Profitable

| October 16th, 2019 | 871 Views

Digital Marketing for Fashion-Ecommerce Brands

In the current Digital Era, every entrepreneur from small to Big Brands is competing with each other to take their Business to Next Level. Digital Marketing has helped many Fashion and E-commerce store to reach to new heights. Selling products at Market Places like Myntra, Amazon, Flipkart has helped in increasing online sales for many New entrepreneurs and in achieving good customer digital experiences.

With the festive season, we take the opportunity to list down 10 Digital Marketing Strategies which can help in marketing your Fashion-E-commerce Brand.

Remarketing-

Sales do not happen immediately. Buyers take time before they finalize any product, with a wide variety of choices that are available online. Remarketing or retargeting helps in targeting customers who might be interested in buying your product by showing repeated AD reminders. Facebook Ad Management helps in increasing brand presence and thereby higher Return of Investment.

For Example: If you click on any Facebook ads, you will notice the brands’ other ads visible to you on any site you check in which means they keep following you.

Search and Social Media:

All Online Fashion or E-commerce Stores are looking for greater sales by reaching out to vast target audiences locally as well as globally. Google is the most popular search engine if the websites are ranked on top for their targeted keywords the chances of getting higher organic traffic. Social Media helps in increasing brand presence visually and through paid campaigns.

Email Marketing:

Digital Marketing for Fashion-Ecommerce Brands

Emailers help in building a connection with the customers and also keeping them updated with the new launches, discounts, and offers. It helps in building loyalty with the customers. MailChimp, Benchmark email are some of the tools which can be used for email marketing. Keep building a database for mass mailing through the newsletter.

Email Marketing also helps in building up loyalty with the customers by sending them wishes on their birthdays, anniversary etc making the customers feel happy.

Responsive Website:

Maximum searches are done through Mobile these days, so you need to ensure that the website page load time should be swift. The website should be responsive in nature and properly aligned.

Image Optimisation:

Images make a visual impact in the minds of customers, so get your creatives designed in line with the theme of the website. Get proper infographics designed which summarises through one image about the product and offers.

Style Guides:

If you have a Fashion store, create online style guides based on Festivals, Seasons, Events, Corporates etc this helps in building engagement with the customers.

Influencer Marketing:

Fashion Brands has great potential with Influencer Marketing. Some of the ideas which Brands or Fashion industry can adopt for Influencer marketing are the Hashtag campaign, Advertising through Blogs, Promo Codes. Fashionstyle, Fashionblog

Reviews:

Encourage generating more reviews about the product from your customers helps in building trust for the new clients looking to buy your products. More and more reviews help in generating content which helps in increasing your online visibility

Ensure Checkout -Payment Process simple:

Make sure the payment/add to cart is working properly and the payment process is quick and simple. The longer time or lengthy process will lead the customers to opt for your competitor.

I hope the above Digital Marketing strategies help in increasing your online SALES this Festive Season.

HAPPY FESTIVE SELLING!

About the Author

With over 10 plus years of experience in Business Development, Priyanka Sen is the Business Head of EZ Rankings – Ecommerce SEO Company. She is a People’s person well connected Professional in Digital Industry and provides required Digital Marketing and Sales technique assistance.

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29 Comments

  1. Satyendra Mishra Satyendra Mishra says:

    Very informative and well-written blog. It is short of the guide for marketers and especially for the marketing agencies/ individuals dealing in the fashion and garment industry.

    1. Priyanka Priyanka says:

      Thanks satyendra for your feedback.

  2. Aditya Aditya says:

    Great information for Ecommerce Brands..

  3. Anjali Tiwari Anjali Tiwari says:

    Enjoyed reading the article above , really explains everything in detail about Digital Marketing for Fashion Ecommerce Brands, the article is very interesting and effective.Thank you and good luck.

  4. Aman Aman says:

    Nice and very informative blog Ma’am. Today only I was going through one article in which they have mentioned that Shopping on Social Media platforms has clocked significant growth in the recent past. As per the report of Deloitte, only Instagram shopping could Soon Be a $10 Billion Business.

  5. Mansi Mansi says:

    Nice read! Thanks for sharing!!

  6. Vinkal Vinkal says:

    Thanks Priyanka sen for bringing such useful information in light.. Shall try to use digital marketing platform to promote our sales too..

    1. Priyanka Priyanka says:

      Thanks Vinkal ji for the feedback.

  7. pramod kumar pramod kumar says:

    Nice & informative blog! Shared this with few of my friends in e-commerce business. Keep writing! Thanks

  8. Mamta Pol Mamta Pol says:

    Yes, For Sure, Digital marketing is the way ahead. It surely has long reach & Econical in long run. All the Best, nice article.

  9. Tej Tej says:

    Nicely written, thanks for sharing

  10. Vinuth Vinuth says:

    Priyanka, you did a great favour by referring this link to me. It is surely an eye-opening experience, I could learn so many things from your write-up. It helps to boost my marketing efforts. Your blog is enlightening to a new client like me. I incorporated most of the points from your blog. Great work, keep going.

    1. Priyanka Priyanka says:

      Thanks Vinuth for your comments. It will definitely help lot of new e-commerce companies

  11. Anju Anju says:

    Splendid information about the fast booming digital marketing. Very aptly described priyanka. GREAT!

  12. Yatinder Suri Yatinder Suri says:

    Priyanka. Your tips are amazing and so relevant to lakhs of entrepreneurs who are trying to reach out to bigger audiences to scale up volumes n profits.
    Congratulations on being so proactive in your free advice. I appreciate your efforts.
    Good luck. Keep writing like this to uplift the aspirations and results of small entrepreneurs. 😊👍👏

    1. Priyanka Priyanka says:

      Thanks for your wonderful feedback. Motivates to keep writing 🙂

  13. Kuwar Ranvijay Singh Kuwar Ranvijay Singh says:

    Great content ma’am..I am happy to read and get to know about E-Commerce and digital marketing. Would love to read more in the future.

  14. AC AC says:

    Very well written and informative article! Keep up the good work.

  15. Rahul Rahul says:

    A good read. Very helpful for Fashion Ecommerce Brands.

  16. Danish Danish says:

    I found some new technique for e-commerce business in this post. really appreciable….

    1. Priyanka Priyanka says:

      Thanks Danish for your feedback

  17. Gulam Jilani Gulam Jilani says:

    It’s really nice information. Very well explained how to increase sales of Fashion Ecommerce brands!!!

  18. Govind Kashyap Govind Kashyap says:

    This is a very informative article for Ecommerce Brands. Nice to read your blog post first time ever. I really appreciate this post. Thank You!

  19. lokesh lokesh says:

    Excellent post!!

  20. Bharti Bharti says:

    Very Good knowledge for the E Commerce Brands. its a very informative blog.

  21. Medhavi Medhavi says:

    Nice Article! Very informative.

  22. Amit Amit says:

    Very well written Article, and as we know that Digital Marketing have endless possibilities, from a startup to a well established brand, every one require attention and audience.
    So it can help every segment of the industry.

  23. Shweta Shweta says:

    Nice Write up. Worth to read. After going through your article I think this article is a great starting point and gives some nice ideas about Digital Marketing for Fashion E-commerce Brands for Making Online Business Profitable and definitely these strategies help in increasing online SALES this Festive Season. Nice kinda checklist and quick to digest. Thanks for sharing!!

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