Digital Marketing for Fashion Ecommerce Brands – Making Online Business Profitable
In the current Digital Era, every entrepreneur from small to Big Brands is competing with each other to take their Business to Next Level. Digital Marketing has helped many Fashion and E-commerce store to reach to new heights. Selling products at Market Places like Myntra, Amazon, Flipkart has helped in increasing online sales for many New entrepreneurs and in achieving good customer digital experiences.
With the festive season, we take the opportunity to list down 10 Digital Marketing Strategies which can help in marketing your Fashion-E-commerce Brand.
Sales do not happen immediately. Buyers take time before they finalize any product, with a wide variety of choices that are available online. Remarketing or retargeting helps in targeting customers who might be interested in buying your product by showing repeated AD reminders. Facebook Ad Management helps in increasing brand presence and thereby higher Return of Investment.
For Example: If you click on any Facebook ads, you will notice the brands’ other ads visible to you on any site you check in which means they keep following you.
Search and Social Media:
All Online Fashion or E-commerce Stores are looking for greater sales by reaching out to vast target audiences locally as well as globally. Google is the most popular search engine if the websites are ranked on top for their targeted keywords the chances of getting higher organic traffic. Social Media helps in increasing brand presence visually and through paid campaigns.
Emailers help in building a connection with the customers and also keeping them updated with the new launches, discounts, and offers. It helps in building loyalty with the customers. MailChimp, Benchmark email are some of the tools which can be used for email marketing. Keep building a database for mass mailing through the newsletter.
Email Marketing also helps in building up loyalty with the customers by sending them wishes on their birthdays, anniversary etc making the customers feel happy.
Maximum searches are done through Mobile these days, so you need to ensure that the website page load time should be swift. The website should be responsive in nature and properly aligned.
Images make a visual impact in the minds of customers, so get your creatives designed in line with the theme of the website. Get proper infographics designed which summarises through one image about the product and offers.
If you have a Fashion store, create online style guides based on Festivals, Seasons, Events, Corporates etc this helps in building engagement with the customers.
Fashion Brands has great potential with Influencer Marketing. Some of the ideas which Brands or Fashion industry can adopt for Influencer marketing are the Hashtag campaign, Advertising through Blogs, Promo Codes. Fashionstyle, Fashionblog
Encourage generating more reviews about the product from your customers helps in building trust for the new clients looking to buy your products. More and more reviews help in generating content which helps in increasing your online visibility
Ensure Checkout -Payment Process simple:
Make sure the payment/add to cart is working properly and the payment process is quick and simple. The longer time or lengthy process will lead the customers to opt for your competitor.
I hope the above Digital Marketing strategies help in increasing your online SALES this Festive Season.
HAPPY FESTIVE SELLING!
About the Author
With over 10 plus years of experience in Business Development, Priyanka Sen is the Business Head of EZ Rankings – Ecommerce SEO Company. She is a People’s person well connected Professional in Digital Industry and provides required Digital Marketing and Sales technique assistance.