We have always heard the famous adage, “First Impression is the last Impression.” Thus, when planning to launch an app that you have painstakingly developed, you have to make sure that everything is right from its conception stage to successful launch. You can use the ASO Checklist to ensure that you have crossed every T and dotted every I so that when your app is launched, it gains immense success. Many companies offer high-end App Store Optimization Services that will help you to ensure that your app gets impressive visibility in its domain.
Here, we bring you an ASP Pre-launch checklist that will ensure your app has everything that it takes to make it successful.
It is important to understand that for the successful launch of the app, App Store Optimization is the major element that has to be considered for creating an effective marketing and promotion strategy. On the one hand, you need to make sure that your app gets visibility in the search window for targeted keywords and on the other, the conversion rates need to be optimised so that visibility get transformed into users.
The ASO Checklist consists of-
The key to gaining success in ASO strategy is knowing more about the target audience or the users who are likely to use the app. Accordingly, you can come up with a suitable value proposition.
Before creating a perfect strategy, it is important to check out other players in the market. This will give you an idea of coming up with something distinctive and compelling that gives you a competitive edge over the others.
The name of the app is quite important, and there are many reasons for the same. The name of the app is going to affect the performance of your search, its viral potential and conversion rates. Thus you must make sure that the name being chosen for your app is easy to pronounce and spell, unique and descriptive.
App Store ensures that search terms are specified as per relevancy with your app by giving 100 characters per localization. Meaningful search traffic is possible only when right keywords are used. While doing so, care must be taken to ensure that no spaces and no repetitive words are used. Title keywords must be given importance, use either singular or plural word forms, make the most of other localizations and use typehead search suggestions, related searches, Search Ads suggestions, etc., by App Store.
When visiting the App Store, the first thing noticed by the visitors is the app icon. Thus, when choosing an icon, ensure that it is recognizable, simple and impressive. It must catch the attention of the visitors at the very first glance. While choosing the icon design, it must be ensured that it gives an idea of what the app offers. Thus, when creating an icon, a clean color palette must be used, contrasting colors can be tried, small details and text must be avoided, and clear and simple concept must be promoted.
Another major element that stands out in the search results listings and app page is app screenshots. It can have a lot of impact on the conversion rates. Thus it is important to remember that all five screenshots are used wisely. Caption text can be used to describe the app and what it sells. Its benefits and features must be highlighted properly.
You have 252 characters that are going to be visible before the link, “More……that describe your app. Thus, it must be written in such a way that the text that is visible above the fold describes what your app does and how it is unique and different from the others.
Your apps’ success also depends on the video app preview. Thus, before finalizing and uploading it, test it thoroughly. The video must be short and precise. Undivided attention must be given to the poster frame.
If you are planning to target a local area or market, you will have to make changes in the content as per localized market. You may have to make changes in audience language, change in time and communication of the brand, screenshot captioning and more so that reaching out to local audience becomes easier.
The ranking of your app will also depend on the reviews and ratings received by the app. More are the number of positive reviews and rating, more your app is going to gain success in the chosen niche.
Using the above-mentioned ASO Checklist or seeking professional services of an App Store Optimization Service provider, you can launch your app and look forward to its success!