Category: PPC

PPC strategy & Trends 2021
Published by February 25th, 2021

PPC Strategy & Trends to Watch in 2021

PPC advertising in the current time is one of the most popular tools that is used for marketing purposes.  Last year, about 65 % of businesses u...

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Remarketing vs. Retargeting
Published by December 21st, 2020

Remarketing vs. Retargeting: What You Need To Know

Sometimes business owners often get confused between remarketing and re-targeting while designing their marketing strategies. We implement these ...

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Setting A Frequency Cap
Published by April 6th, 2020

The Importance of Setting A Frequency Cap and How to Do it

If you’ve ever felt that display and video ads are stalking you by following you around the internet, you probably weren’t left with a positi...

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Engaging Mobile PPC Ads
Published by August 20th, 2019

How to Write Engaging Mobile PPC Ads

Statistics reveal that 53% of paid clicks come from mobile devices. The number of mobiles sold is increasing every year. Today, the maximum numbe...

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Only PPC doesn’t suffice
Published by August 1st, 2019

Only PPC doesn’t suffice – You need to strengthen your digital marketing plan

Any idea what’s going on in the world of marketing? New trends are evolving as the technology space is growing by leaps and bounds. As more pla...

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landing-page
Published by October 17th, 2018

How To Create Effective PPC Landing Page

When creating a PPC Landing Page, certain factors must be borne in mind to get excellent results. It is imperative to know that it is one of the ...

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Google_adwords_optimization
Published by November 23rd, 2017

Google Adwords: Comparison Between Search Campaign or Display Campaign

There is often a confusion regarding enabling of Adwords either on the Content Network also known as the Display Network or the Search network. H...

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girl-shouts
Published by September 25th, 2017

How to Optimize Conversion Rates for PPC?

CRO or Conversion Rate Optimization helps in optimizing landing pages, search ads, and the complete website design that has been sponsored to inc...

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Adwords Campaign
Published by September 21st, 2017

Set Up Your Google Adwords Campaign in 8 Simple Steps

Are you planning to come up with an effective Google Adwords Campaign? It is important that this campaign is designed in such a way that best res...

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PPC
Published by September 2nd, 2017

6 Things That can Save Your Under-performing AdWords Campaign

The underperforming Adwords campaigns make many people nervous. When you take the plunge to dive into the available data for some information on ...

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