5 Powerful Ways to Boost your eCommerce Business in 2021
The total number of online buyers worldwide has been estimated to reach 2.14 billion in 2021. That is the international market that you can potentially cater to if you are a growing eCommerce business that ships to an international customer base. Even if you do not, you still have a world of potential customers to discover in your area, simply by implementing the right strategies.
While there are a plethora of things that you can consider while boosting the performance of your eCommerce store in 2021, here are a few powerful ways to make it possible:
Design a Unique Website Experience
One of the most final and impactful parts of your eCommerce store will always be the experience provided to the customers while they are browsing for products to buy on your website. Doing this requires the same diligence that you need for curating the shelves in a traditional store. Right from presenting products that would catch their attention, to providing options that they would find useful through the website layout, the website design can make or break the customer experience on your eCommerce store.
Even then, stores should strive to make the website experience as unique as possible in order to stand out from the large bunch of eCommerce stores that provide similar products. While choosing the right font, color, size, and images are some of the considerations that contribute towards a great website experience, it is the alignment of the aesthetic to your brand which can make all the difference. eCommerce stores can help customers navigate the website more easily, simply by constructing the right website design and features.
Run Promotional Campaigns on Social Media
Once your website is up and running to generate customer traffic as well as more business, the next step is to find the right ways to leverage the experience that you are providing. For this, you can use many tools that are at your disposal including social media, and other third-party websites. In recent years, social media channels have been significant in building the visibility and brand value of many eCommerce stores.
Social media platforms such as Instagram and Facebook have played a vital role in driving sales of many eCommerce stores, especially when they are trying to go international. By engaging directly with your target audience through social media, you can boost the brand awareness of your eCommerce store, and share knowledge about your products so that they can make informed purchases. You can also promote any sales or discounts that you are running on your websites as tailored campaigns to maximize their role in bringing more sales to your store.
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Upgrade your Shipping Capabilities
Another major aspect that can define the success of your eCommerce store is the quality of the overall service provided to customers. The quality of your eCommerce store depends on its ability to cater to the customer needs, including management of inventory, building an optimized website, and ensuring that the backend operations fast deliveries. Even today in the world of eCommerce, Amazon outperforms its competitors simply through its ability to deliver in terms of product availability and rapid deliveries.
With most brands now offering one-day and two-day rush deliveries, it is time for eCommerce stores worldwide to step up in terms of their logistics and shipping operations. For companies that deliver internationally, finding the right air freight service provider can play a vital role in improving the efficiency of logistical operations. eCommerce companies can get lucrative freight rates and prices from third-party providers, when they send bulk packages, thus making the entire process more cost-efficient.
Provide Exceptional Discounts and Offers
Needless to say, one of the best ways to bring more people to your eCommerce store is by offering lucrative discounts and offers. This way people are not only attracted to visit your website but they are also motivated to make purchases, thus benefiting the performance of your online store. Providing discounts on your products can also be a great way to motivate your customers to buy more from your store, and give you an opportunity to make a lasting impression on them.
Moreover, discounts can help you attain new customers even if it is a bad time to be an ecommerce company in your business vertical. However, the trick is to time these offers smartly, and not make them too frequent so that your customers do not get used to expecting discounted prices for all the purchases that they make in your store. Otherwise, such offers can help you gain new customers, and make them stay loyal to your brand for a longer time.
Keep Customers Updated
While every company knows the importance of engaging with the customers and staying in touch with them even after they purchase from their store, very few actually take proactive steps to accomplish this. Contrary to popular belief, the customer journey does not simply end when they complete a purchase from you. Even after they have bought something, brands should reach out to them to get feedback and reviews so that they feel valued. What’s more, doing this will also help you make product decisions more easily.
Apart from these follow-up emails, it is also good for brands to retain communication with customers through other channels such as social media. However, even taking simple steps such as sending an email to your customers about a new product line or range, can help you attain their attention once again and bring them to your website. With timely updates like these, you can ensure that your customers are always satisfied with your customers and that you can redirect customers to your website for repeat purchases.
In the end, the most ideal way to make your eCommerce store work is by implementing the right strategies and processes. Starting from optimizing your website experience to stand out from the rest to taking your customer experience and service up a notch, there are many things that can help your eCommerce store succeed. Even then, focusing on your core capabilities as an online store is crucial in determining your success, and providing a consistently good customer experience in every way possible should be at the forefront of all your strategic efforts.