Best On-page SEO Practices For A New Website in 2020

| June 24th, 2020 | 459 Views

On Pages SEO for New Website

Search Engine Optimization (SEO) is the process of optimizing your website in such a manner as to bring it on the 1st page of Google and other search engines. Today, new websites are being developed each day. In the last decade, there has been an 800 % increase in the development of new websites. Keyword research and quality blog posts are not enough as competition is getting tougher day by day. Here is a quick run-through on how SEO works

Take for instance you are searching for digital marketing. Once you click enter on Google on any search engine for this particular keyword, a list of digital marketing agencies will open up in front of you. Similarly, as a business owner to make your business stand out from amongst the rest it is essential that it should be compatible with search engine algorithms. To reap the benefits of this effort it is best advised to partner with any leading SEO company in Dubai or in your region. 

Here are a Top 8  SEO on-page practices in 2020 –

  • Rich Snippets and Featured Snippets
  • Start with a keyword research
  • Focus on your Meta-descriptions
  • Fresh content with targeted keywords
  • Focus on the H1 tags
  • Internal website linking
  • Image Tags
  • Optimize to match reader usability

1 . Rich Snippets and Featured Snippets : 

The first most important part of ON Page SEO in 2020 is for you to focus on inserting Rich Snippets into your content. It is critical for your page to rank on google as Rich snippets have become THE Most important took in Google’s Content Citation strategy I have written a complete blog on The Best ways to use Rich snippets to rank #1 on Google

2. Start with a keyword research-

The title tag defines your page for the search engine and tells the engine what your page is all about and also, that your page is relevant for the keyword that is being searched for. The search engine then highlights the keywords or phrases that have been searched by the user. This, in turn, will increase the visibility of your website and also the CTR (Click-through rate).

Keep in mind the following:

– Don’t use duplicate title tags.

– Keep your title tags short, ideally 55 characters or less.

– Make sure your title tag is written in the following format.

Main Long Tail Keyword | Your brand  | Geo Location 

3. Focus on your Meta-descriptions-

Meta-descriptions are also very important in search engine rankings, and play a vital role in the result pages. Through search engine result pages (SERP), they help the user click through to your website and attract them to your listing. 

Keep in mind the following:

– Make sure your meta-descriptions are compelling enough.

– Maintain the approved length of around 160 characters.

– Don’t use duplicate meta-descriptions.

– Avoid using common quotes or any non-alphabetic characters.

– Don’t do keyword stuffing or it is look very odd

– Write as if you were writing for a human to understand and lastly 

– Please don’t copy your meta descriptions from some software write original content descriptions 

4. Fresh content with targeted keywords

Your content is the meat of your website. Make sure you create original and unique content with the right keywords for your website.

Keep in mind the following: 

– Google disapproves of the overcrowding of keywords; use your keywords 3-4 times depending on the length of your content.

– Conduct internal and external linking for your website. Internal linking (Linking from your website to your social media pages and vice versa) will drive traffic and engagements for your brand and external linking ( Having your website links on other trustworthy and relevant websites and having other website links on your website that are relevant to your business) tells Google how popular and highly recommended your brand is in the virtual market.

– Build original content for every social media platform, press releases, blogs, guest posts, etc. Do not copy and paste it as Google will penalize you for duplicated content.

5. Focus on the H1 tags:

The H1 tag, known as the header tag, consists of the subject line of your web page. Your keyword phrase should be used onto the page you want to drive traffic to, and also, should be used not more than once in your H1 tag. In the case of multiple sections, make use of the H2 or H3 tag. If you partner with a professional SEO agency, they will be able to guide you in the right direction and help rank your website on search engines. 

6. Internal website linking

Make sure you have links on your website, landing your users to another page of your website. This is vital as it strengthens keywords internally on your page and allows users to steer across the website, proving to the search engine that the keyword is relevant to your page.

Keep in mind the following:

– When you are linking to another page on the same site, select appropriate anchor keywords, and use them in the actual link instead of keeping it ‘Click here‘. For example, name it as ‘Event management services’ instead of a ‘Click here’ and then link it to your event management services page.

7. Image Tags

The name of an image is called an ‘alt tag’. An appropriate alt tag should be used on all images as they are good for accessibility and also, for the search engine. Incorporate your keyword phrase in the image name, but also don’t overdo it. Always keep your image file names SEO friendly.

Keep in mind the following:

– Name your images such that it gives an idea about what the image is about. 

– Never use underscores, instead use hyphens between words.

– Avoid using no- alphabetic characters.

8. Optimize to match reader usability: 

Your content should be put up in a user-friendly manner, making it easy and convenient for users to read. But hey, also don’t end up cluttering it too much. Ensure your website is neat, professional, and comfortable to use.

Keep in mind the following:

– Keep your paragraphs short, over 2-3 lines otherwise it tends to lose the user’s attention.

– Use bullet points and sub-points to break your content. Also, make sure you don’t use multiple formatting points for your content. If you are using bullet points, keep it uniform all over your website.

If you think that SEO doesn’t belong to your business, then you’re wrong! Did you know nearly 80% of the customers do research online before purchasing from that particular company and 42% choose the 1st listing on the first page and 21% choose the second page? So here’s why your business requires SEO services.

  1. Your customers always search on Google for the services you offer.
  2. If your website ranks on the first page, they contact you. If it is not on the first page, you lose out on that lead, simple.
  3. SEO gets your site to the first page of Google / Bing and Yahoo.
  4. SEO Builds Trust And Credibility: People Trust Companies On The First Page Of Google. 
  5. Better user experience.
  6. SEO helps increase engagement, traffic, and conversions. 
  7. SEO impacts the consumer buying cycle.
  8. SEO is a long-term strategy that brings with it long-term profits