Published by February 1st, 2019

Amazon Indexing Guide – How to Check Your Keyword Indexing


If you have products that you are considering selling through the popular website Amazon then you need to ensure that they are all properly indexed. This means that you need to be using the right keywords and that is going to be a critical component when it comes to being successful. Here is everything that you would need to know about indexing on Amazon and how you can check the indexing when it comes to your keywords.

What Does This Mean? 

You might be confused about what indexing means when it comes to Amazon, but you should ensure that you understand it before you get started. This would allow the various listings that you have to come up when the users search for a specific set of keywords in the search bar on the site. This would allow you to be able to see which full or shorter keywords are going to pull up your products and where they rank. There are a few terms that you would need to know, such as:

  • Keyword is a phrase or single words that are put into use when it comes to targeting new potential traffic
  • Search term is the phrase or exact word that a customer would search for or enter in the search bar for Amazon

Once you have understood what these key terms are, then you would be able to understand more about the process and what is required.

Basics of Amazon Indexing

The most commonly used method when it comes to the site for customers finding what they need are by searching. If your products are properly indexed, then they will come up in the search results when the users are searching for various items. The correlation is direct when it comes to your revenue and the relevant purchase based intent keywords. This means that the keywords that you have associated with your products are the ones that will bring it up in the search results when they are used like “garlic press” and much more.

The search results that are brought up to the viewer after they do their search is based on the indexing of the site. You should ensure that you are using all of the appropriate keywords so that you aren’t being missed out when it comes to any searches and potential customers. This is important because if you don’t have the indexing done right, then you aren’t going to come up in the search results and others are going to get the sales.

What Does This Mean? 

Another question that you might have is what does this mean? The site has a specific method that you would need to use when it comes to uploading all of your products, including the information and the description. There are numerous things that you won’t have to worry about that you do with Google like canonical errors, crawl errors and even schema markup. The format is specific and that means you have a detailed instruction of what you would need to have put up.

There are only a certain number of keywords that you would be able to use when it comes to your pages, so make sure that you are using the best ones. Being indexed simply means that your product is being seen on the search results when the keywords are being searched for in Amazon. This would bring up your products to all customers who are looking to purchase something and can help to increase your sales, income and much more.

Keywords 

There are a few things to know about keywords, including indexing, relevancy and ranking. You should make sure that you know what each of them means, so here is what you should know, including:

Indexing 

You either have the keywords indexed or you don’t and if you do, then you are going to come up in the results. However, if you don’t, then you aren’t going to be in the results. This doesn’t have anything to do with where you sit when it comes to the results.

Ranking 

This is the rank that your product would be shown as when it comes to the search results. You can track for various keywords so that you can see where your ranking is and if it goes down or increases over time.

Relevancy

This would help to determine whether or not the keywords that you are using are relevant to the products. This would help to increase the conversion of your sales along with the standards that are set by the site when it comes to running ads.

These are all things that you would need to consider when it comes to the keywords that you are using, so make sure that you are picking the best ones that are going to bring more customers to you.

How to Do the Indexing 

You also should be thinking about how you can get the indexing on the site done. There are a few data structures that you are going to want to think about when it comes to placement of the keywords, such as:

  • Structured data
  • Back end search keywords
  • Bullets
  • Title

All of these areas would need to use the keywords so make sure that you have figured out how you are going to implement them smoothly and without any issues.

Checking Your Listing for Indexing

Once the required changes have been made to the listing, then you would want to check and make sure that they are indexed. You should give it around 24 hours before you do any searches to see about the indexing and there are some steps to follow to see how effective it is. The steps include:

  • Opening up the site and making sure that all categories is selected
  • Type in the ASIN or Amazon Standard Identification Number for the product you want to check as well as the keyword.
  • Press enter and see if the product comes up in the search results

If the product that you have listed does come up in the search result, then your indexing has been successful. However, if it isn’t indexed you aren’t going to get any results and you would see no results were found. You can check these by doing the searches manually or you can use one of the top tools that would allow you to check easily. Make sure that you are checking this every time you are doing the indexing for a new product to ensure that it is going to be coming up when the searches are done.

There is a lot that you would need to do to ensure that your products are coming up during the searches on Amazon. You should be indexing all of your products and that means that the keywords that you are using need to be placed everywhere for it to work. You should also know the steps that will help you to check and see if the results are what you are hoping for and much more. There is plenty that you can do when it comes to getting into the top results, so go ahead and get started now.

To know more about Amazon Indexing, don’t hesitate to contact EZ Rankings – Best SEO Company!

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