Advantages of Local SEO & Businesses That Must Gain the Most from Local SEO
Do You Own a Local Business, like law Firm, dentist or have people visit your office often. Then it’s important to allow people to find your business online, in order to get new business and customers. You can get a lot of benefits with the help of local SEO. Let’s discuss this in detail.
What is Local SEO?
Local Search Engine Optimization (SEO) is a method of online marketing that promotes local businesses and services to their local communities. In Simple words, it will help your website in the ranking, when your customers search Google and any other search engines for your services.
Local SEO focuses on optimizing a website to be found in local search results.
It covers all those search terms that are relevant to local, such as:
- Dentists near me
- Hair Stylists near me
- Dentists in NY
- Hair Stylists in LA
Basically, local SEO is a strategic process that plays a critical role in generating customers and conversions by emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page SEO changes, and Off-page activities all with a focused, localized intent are part of this process.
Advantages of Local SEO
Local SEO focuses on certain demographical regions and commercial activities with specific keywords. In other words, it is much easier to rank for a keyword-targeted at your city, than to achieve good ranking on the same keyword but targeted nationally or internationally. For instance, the keyword ‘Dentists in NY’ is expected to provide you quick rankings when compared to ‘Dentists in the USA’.
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3 Businesses that Benefits the Most from Local SEO?
1 – Real Estate
To generate maximum impact, real estate agents need to be popular locally. If a real estate firm wishes to rank on Google for a keyword such as shops for sale, they may not get the intended result. However, they can meet their goals with the help of local SEO.
Real estate local SEO lets you put your business in front of local people, by ranking up long-tail keywords in the local search engine result page (SERP) in the target-specific local markets.
Local results provide all the details of your business. With local SEO strategies, so that you can take advantage of the audience’s location among other factors to sell your properties.
2 – Lawyers & Law Firms
Local SEO helps in Rankings the attorneys and law firms to the top of the search results. The reason why this is such a huge benefit is that anyone who has been in a legal problem or other law-related issues will be on the phone attempting to find attorneys who offer free consultations.
Recent studies reveal that a great number of users look for attorneys online and a huge percentage of them established that ratings & reviews matter when deciding on which law firm to hire. This is why SEO for law firms and lawyer websites is gaining popularity.
It is highly recommended to make use of relevant keywords like employment lawyer or divorce attorneys (+ Location) to get more visitors and leads.
3 – Healthcare Services
Businesses that provide health services, such as dentists, chiropractors, and care clinics, must have local SEO services. The number of people searches for health-related information online is growing rapidly. According to various studies, more than 70% of Internet users have searched for a health-related topic online. It includes people searching for information about a particular clinic or doctor.
After building a good SEO friendly website, there are many SEO optimizations required to boost the rankings, like publishing high-quality, informative content. Providing insight through blog posts like how-to manuals is a great way to add value to the website while improving search rankings.
Apart from these 3 there are some other businesses that can reap the most reward from local SEO such as:
- Bars and Restaurants
- Plumbing Services
- Cleaning Services
- Pet Services etc.
Local SEO Tips to Follow
- Ensure you have physical addresses in the locations you are targeting
- Make sure to well Optimize your Google My Business (GMB)
- Ensure that the NAP(Name, Address and Phone number) on your GMB matches the NAP on your website
- Embed your location map to your website with correct pointer location
- Ensure that different business locations have different web pages
- Make proper use of citations
- Ensure that the website has great, unique content with good keywords density
- Improve your business and website reviews
- Create your business profile on review sites similar to the one on ‘Google My Business’
- Use SEO Tools to track the manner in which keywords divert traffic to the website.
There are a lot of other businesses apart from the ones stated above that benefits from local SEO. In today’s digital era, going local is a great and cost-effective option to promote your business. Local SEO is challenging to implement for several webmasters and local business owners because poor local optimization traditions are still deeply rooted. So, a thorough understanding of Google’s guidelines and SEO best practices, particularly when it comes to local SEO, is critical for the success of the campaign.
If you are not familiar with SEO and want to make most of your local business via Local SEO, it is highly recommended to hire SEO Consulting Firms. They would help you in maintaining your business and will enhance your brand visibility in the local SEO. The success of the Local SEO campaign can be calculated on the basis of the increase in revenue, enhancement in brand visibility and traffic.
Do let me know your views & suggestions on this post? What strategies do you follow for Local SEO? What other businesses can benefit from it? Let me know in the comment section and I will respond to your comments and queries.
Rahul Bhardwaj is working as a Project Manager with Top Digital Marketing Agency EZ Rankings. He especially enjoys learning & sharing thoughts about search engines, social media, and website development. His job is to create value for clients in their particular niches that eventually bring them business through digital mediums. In his spare time, he’s an avid traveler, aspiring photographer, and cricket enthusiast.