The process of converting leads and performing SEO is quite like a cakewalk for SEO marketers. However, things take a surprising turn when it comes to generating leads for their own ventures. According to general perceptions prevalent in the market, SEO companies have almost nothing to do while targeting leads for themselves.
That’s because they are already the masters of the trade. However, that’s not what reality has to state. Let’s find out what the real situation has to narrate.
If there had been a list of the industries where search engine optimization is a tough affair, then the SEO sector itself would have ranked at the top. Simply put, generating leads to an SEO company happens to be a highly complicated, complex, and painstaking task for search engine marketers.
And there’s a universal reason for such turn of events. Most of their expertise lies in their capability of performing traditional SEO. So, at the end of the day, all of them are competing for the same PPC positions, 1st page rankings, and social media advertisements.
Now, those conventional ways are surely not going to work for leading SEO companies. They need to look for innovative solutions capable of generating numerous leads within the shortest period.
Check out the following eight strategies and see whether they work for your SEO business.
E-books offer great ways of attracting potential consumers. As a collection and compilation of various aspects related to a topic, e-books are the best sources of information for your target audience. Leverage this power of an e-book, and trade them for your prospect’s contact information.
Make sure they catch a glimpse of your ebook only after filling in their contact numbers and email ids.
LinkedIn happens to be the most effective and powerful social media platform when it boils down to making business connections. While looking for leads, you can utilize LinkedIn’s platform thus extending your business connections.
Try leveraging Groupon with the help of its unique API. You will get deals for specific locations helping your local leads for your SEO business.
Small referral groups will help you build an effective one-on-one relationship with your prospects, thus granting you the opportunity of presenting your thoughts.
As the result, your clientele will increase as some of those leads will inevitably turn into customers.
You simply cannot ignore the significance of captivating visuals. That’s exactly what infographics offer, helping you attract potential clients.
Businesses present in Yellow Page Directories seem to be completely passionate about their firm’s advertising. Listing your SEO Company in these directories will prove to be highly beneficial for you.
It’s a great source of leads, compared to the other available options.
Organizing local events can also bring in quality leads if you know the art of using it to your benefit. All you need to do is coordinate your sponsored events with strong CTAs in your official website.
If you are a newcomer, it will be great to plan tie-ups with your site’s designers or developers. Offer commissions on every client they bring, and you will just sit back and rest as leads come rushing in.
With these crucial tips, it’s high time for you to get started!