7 Content Marketing Trends That Will Dominate in 2018
Do you know what the common link between the successful marketers is? It’s they implementing an effective means to win over their competitors. More than 60% B2B marketers, as per the trends and benchmarks report from Content Marketing Institute and MarketingProfs of 2017, have divulged that compared to the previous year, that is 2016, the content marketing techniques proved more productive. Again compared to the statistics a year before that is in 2015, the percentage was merely 30% which witnessed a hike by 4% in 2016.
The ability to predict content marketing trends and the shift in audience disposition depending on the technology updates and trends can aid you to tune your methods and get ahead of the curve.
AI will go on flourishing in 2018. In order to examine consumer behavior, Artificial Intelligence tools are made use of. Once the disposition of the consumer is scrutinized, these robots possess the ability to arrive at decisions as per their programming. This is the ideal time to learn the functionalities of AI to upgrade disparate domains of your business.
Social media platforms made the live video trend much easier. Now you own the ability to stream live content rather than availing social media platforms for sharing videos and pictures. In case you weren’t making use of live video to communicate with your clients in 2017, it’s high time you make it your prime concern in 2018. Studies have revealed that about 80% customers choose a live video over perusing a blog.
One of the finest strategies to amplify sales and engagement is to provide your consumers with a personalized shopping experience. In fact, a ballpark figure of 75% customers, to boost their shopping experience, choose retailers who avail personalization. Personalization methods render it uncomplicated to cross-sell and upsell to your consumers, and this means making more profit without splurging. If you wish, you can also send personalized emails to your consumers. Email personalization has the potential to boost the conversion rates by 10%.
As a unique selling point, marketers should begin employing privacy protection. With cyber crimes on the rise, make your consumers know that their information is being protected by you. There’re some specific things that you can take up to add reliability to your site. They are:
- Keep the contact information updated.
- Have pages that load fast.
- Include testimonials and reviews from customers.
- Ensure the checkout procedure is secure.
- Ensure the site is easy to navigate.
As per the business executives, in 2018, content marketing will exert a momentous influence on companies. Improve your ongoing content marketing methods instead of using new ones. See to it that the content is pertinent and has a definite audience. If you implement these techniques properly, you’d witness a hike in consumer loyalty and increased sales.
When it’s about email advertising, your company ought to emphasize on interactivity in 2018. In the year 2017, interactivity was considered a leading email marketing trend, which in 2018 would continue to rise even further. Some of the ideal strategies to include interactivity in your email marketing campaigns are:
- Incorporate reviews, polls, and surveys.
- Incorporate videos.
- Rather than making use of images, including GIFs.
About 90% of the B2B marketers are of the opinion that LinkedIn is the most productive medium when it comes to the generation of the lead. In 2018, while on the lookout for new consumers, LinkedIn should be your first preference. Collaborating with a prospective consumer on LinkedIn raises the probabilities of them purchasing from you by about 50%.
Staying updated with the most recent marketing trends is the sole formula to taste success. Recognizing the trends in vogue and making appropriate alterations in your marketing methods will take you to a superior position than your competitors.