Over the past years, the most buzzing terms SEO and content marketing were often used interchangeably. Nevertheless, In 2016, SEO will gradually more be seen as on all sides of the technical components of online marketing. SEO will always be an important subset of content marketing, keyword research, Meta tags, indexing issues and penalty recovery, while content marketing will be the key essential factor for search engine rankings. In order to run your business successfully; you need to focus on creating and promoting high quality content.
According to statics, 80% internet user have smart phone and they search any information on web though using mobile device. So if your website is not mobile friendly it makes your user feel bad experience which is not good for your website health. Recently Google rolled out an important update regarding mobile SEO and emphasis website’s owner to make their website mobile friendly and also declare it as strong signal of SEO rankings.
Most of SEOs build too many links by violating the Google guidance in order to achieve rankings quickly. This is the reason that Google emphasis on citation link building with brand mentioned which is reduce the chances of manipulation for the point of getting rank higher so in 2016 we will see brand mentions, citation and no follow links and these links are turning to be as valuable as dofollow links.
As Google recently Google announced Google+ will no longer be requirements to access Google services and will become an optional service. So hopefully Now Google will start having accentuation on other social signal from Facebook, Twitter, LinkedIn etc. In 2016, It is look like Social Signal will become a key factor in rankings algorithm.
Every day, a large amount of content being produced and distributed, so only concentrating on content creation and optimization is just not enough in order to achieve the goal. Now marketers are understandable that business will be standing out who able to humanize the their brand or in another way that business will be more successful who turn his strategy towards building a relationship, reaching out to influencers and attractive on social media platform. I trust this will be an important factor in 2015.
SEO is not dead, it has just been become more challenging than ever and Now SEO will not be a separate part from content marketing, social signals and other. If you are an SEO specialist then you need to be completely integrated with content creation & promotion, social signal in order to be successful in the internet marketing.