The type of content you upload on social media platforms will have a direct effect on the level of engagement with your target audience. So, you need to generate more interesting and useful content for maximum social media engagement and interaction.Since all social media generate signals that among other things positively affect SEO performance, it is important that you invest some time and effort to create quality content that would attract maximum attention.
Try doing some research on who are your target audience and groups on social media. For example, does Facebook engage the same type of audience as Twitter? What are the major demographic groups that are engaged in each social media platform? Based on gathered data, you will be able to customize your content to match with specific audience groups for better engagement.
You must focus on the type of content that you post. For example, visual and interactive media work best in platforms such as Facebook whereas more question and answer type content works best on Twitter. You can use infographics, quotes, behind scene photos, links, questions, and more to maximize likes, shares and re-tweets.
Follow the recent trends and news related to your brand and your company goals. Your audience wants to know that you are updated as well and that you are following the flow of information.
You want your audience to feel comfortable and familiar with your brand. One of the best ways to do so is by being steady when it comes to the flow of your postings and uploaded information.
Encourage your employees to interact with all your current and potential customers through their professional Facebook and Twitter accounts. This will show your customers the actual value of the brand and its services.