How To Lower Your Bounce Rate: 4 Ways You’re Driving Away Your Web Traffic
As per Fireclick Index, 96% of online global traffic just leaves a site without even a second thought. However, there’s no point losing hope. You must try your best to convert maximum visitors into loyal customers.
Let’s quickly have a look at the top 4 mistakes that drive away website traffic.
Mistake 1: Creating a maze out of your navigation
People come to your site because they are interested in what you have to offer. But, if you don’t make it easier for them to find what they are looking for, they will simply leave your site. You must make your website fully functional with a comprehensive search bar. You must also limit the number of clicks to maximum 3. Also, use a mega menu to include every category you have.
Mistake 2: Making your checkout process really long
With an average cart abandonment rate of 68.07%, it is quite possible for your visitors to turn away from buying your products. You must provide an easy checkout, and if you need to make them sign up for an account ask for email address only. You must inform customers in advance about additional costs, including shopping fees or tax.
Mistake 3: Hide your calls-to-action
According to Online Marketing Coach, 70% of businesses don’t display clear call-to-action for anything on their homepage. You must display them in a prominent place on the page and make them visually appealing.
Mistake 4: Forgetting about building customer trust
You must do everything to make sure you gain customers’ trust. You can install live chat on your site or create a video to boost your site.