Frequently Asked Questions
FAQ: SEM services
1How will SEO service help our business?
Our SEO strategy will target only the potential customers for your service/product & convert them into sales lead. We will use natural advertising and marketing methodology to persuade potential customers to purchase. We will help you brings high ranking results for affordable price and adds value to your business. We will help you to increase your TOP line revenue and further business growth thereby increasing your site's revenue generation potential.
2Difference between Local SEO and Global SEO?
Local SEO – Local SEO means making it easy for prospective customers to find information about your businesses online when they search any businesses that provide particular goods and services nearby them. Local SEO is recommended if your target audience is nearby you. Global SEO – Global SEO is also termed as SEO, Search engine optimization (SEO) is the method of helping your business website improve its visibility and rank in search engines via the organic means.
3How long does it take to see results from SEO? Are there any Guarantees?
Ethical SEO needs an investment of time and effort. After our experts start working on your website it can take between 3 to 4 months to see the results. We have been in business for last 7 years and providing result oriented service to our clients. You can visit SEO Result page to understand what we bring to the TABLE. We guarantee 40% of the keywords on the 1st page in the committed time frame.
4What is your SEO Process flow?
Our SEO process flow involves following steps- Website Study Potential Keywords Analysis & Reporting Final Keywords Selections Baseline Ranking Report Website Analysis & Recommendations Getting all website details from client Implementing on Page Optimization Regular off Page Activities works to carry out on ongoing basis Regular Google Analytics & webmaster Check Articles and blogs content creation Sending content to client for approval Content Marketing Monthly Reporting
5What all SEO tools do you use?
SEO tools we use to analyze and track the website are Google Keywords Planner Google Webmaster Google Analytics Moz Copyscape SEOProfiler Semrush Screamingfrog xenus-link-sleuth
6How will I check whether my SEO campaign is performing well or not?
There are several ways to check. 1. Through Google analytics (or any other tool you use for tracking visitors). 2. Through Google webmaster, checking impressions and clicks. 3. Checking current keywords ranking and comparing with baseline report.
7Now that we are ranking what can I do to make sure that I stay there?
First, we need to understand that maintaining ranking required consistent SEO effort. Our SEO experts continuously keep a close watch on competitors and help you stay ahead of your competitors. An expert will involve in generating fresh unique content and building fresh links to different pages on your website.
8If I am getting SEO done already, do I still need SMO?
Nowadays, a social signal is very important along with SEO. They may or may not increase the ranking but active social media profiles bring high-quality website traffic and spread your online reach faster.
9What are basic task done through Social Media plan?
Set up Account on social networking platform like Facebook, twitter, LinkedIn, Diiggo, StumbleUpon etc and join community/group, posting consistently, updating posts and your overall page, communication with your audience via discussion boards/comment sections.
10How does PPC advertising work?
Pay per click advertising is one of the quickest ways to generate traffic to your site. PPC works by bidding on certain keywords that are chosen. Your bid is to be in a particular position in the search engines. To achieve that result organically, without paying for it, requires time and specialist knowledge. You need to be a web expert with an intimate understanding of search algorithms and how websites are put together. Pay per click advertising means you can achieve that result quickly and without a development specialist.
11How can I see my ads?
Google Ad Words Preview Tool, which runs in browser. To access this tool, type “Google ad words preview tool” in the Google search box. Pick the top selection and you’ll be taken directly to the Google Ad Words Preview Tool. The Ad Preview page enables you to view ads (and search results) as they would appear on a regular Google.com search results page to most users, without accruing extra impressions for your ads.
12How do I know what times my ads are running?
There is a provision in Dimensions tab in Ad words dashboard to check at what time slots there was traffic and conversions. To refine the performance of your ads, you can drill down into the “time” analysis under the Dimensions tab to see ad performance by hour of day. You can then use this data to tweak the scheduling and delivery of your ads based on when they will perform best. This feature can help you control the budget, too.
13Is there any setup fee?
There is a setup fee which could be charged anywhere from 15-20% of total ad spend. Smaller operations might fall between 10-15% with an account minimum to cover costs. It doesn’t consider individual account difficulty (spending a lot in an “easy” industry vs. spending a little in a more competitive one).
14How can I ensure that best ROI is achieved?
Return on investment is the crucial benchmark for judging the success of keywords and pay-per-click advertising. Here are some things to track: 1. Keep track of additions to your customer file by month. Compare these to customer acquisition prior to using Ad Words. 2. Measure the average sale per customer. 3. Develop a sense of the lifespan of a customer and the total value of sales during that lifespan. 4. Make maximum use of Ad Words conversion tracking to see which “offers” get the most conversions and the most profitable conversions.
15For Banner Ads, Is Banner Designing part of the plan or will have additional cost?
Banner ads designing will typically have additional cost as it is not the part of business proposal. The Ad words contains designing and implementation of the campaign but designing banners like Flash, Animated GIF and static JPG requires different expertise keeping the focus on your target audience so that your ad campaign will be a success. Most effective banners help driving the maximum number of potential customers to your website. Flash/Image banner ads are specially designed to be fully compatible with Ad Words.
FAQ: D&D Services
1What is the estimated time frame for Logo Design?
Once we have the relevant information needed to design a logo, it generally takes 3 to 5 working days to come up with logo design options.
2What if I'm not satisfied with the LOGO and Design draft ideas presented?
If you are not satisfied with the logo option, we will take your feedback on the logo shared and will create new option to match your expectations. We provide upto 2 iterations for the new design creation and review.
3Who owns the copyright of my logo once it is designed?
Client holds the copyright of the approved logo designed by us.
4What are the formats in which I can receive my Logo Design?
We provide JPEG /PNG file as design option for approval. Once approved, we share the open-file for the same.
5Will the logo be scaleable to any size?
Logo created using vector elements and fonts can be scaled to any size. For the logo created using images, we provide High resolution logo images.
6Once my website design is completed, what after-sales service do you offer?
We generally offer 1 month free after sale support, where we assist on website management and rectify any bugs in the website. After 1 month, you can opt for our maintenance package, if required.
7What happens if I have problems using CMS content manager?
We do provide complete training to manage website content. If you still face any problem, you can contact us for the issue. We will be happy to help you.
8Do I have to keep my website with you forever? Can I move it to another provider?
We provide complete handover of the website files and database on final delivery of the project. You can opt for new service provider as per your requirement.
9Will my website design be search-engine and mobile friendly?
We make sure that the website developed by us is highly optimized for the search engines. Also, all our designs are mobile-friendly and adapt to the mobile device screen size.
10What if I do not like the design?
If you are not satisfied with the website design option shared by us, we will provide new option to match your expectations based on your feedback. We provide upto 2 iterations for the design creation and review.
11What is the difference between a static site and a dynamic site?
Static website is pure HTML, CSS and JS based website. You will require coding knowledge to update the website content and images on the other hand Dynamic website enables us to store information in database for future use and admin panel can be created to manage the website content without any coding knowledge.
12Do you redesign existing websites?
Yes, we redesign the website as per the requirement. We re-design the website to adhere to latest industry and web standards along with device compatibility. Also, we enhance major functionality as per the feasibility and requirement.
13Will I receive a Tutorial manual of how to manage website?
Once the website is complete, we provide the training to the technical person to manage the website. If required, we also provide the video tutorial for you to download and keep safe for future reference.
14Do you design E-commerce websites? Can you share some samples?
We have developed multiple e-commerce based websites such as : yoursalonshop.com, alonzojohnsonphd.com, lemon-california.com.
15Can you share some References, Testimonials of your work?
We have been appreciated by many clients for our work. Some featured testimonials can be found on our website at - https://www.ezrankings.org/testimonials.html